KENYA — Aleph Hospitality, the largest independent hospitality management company in the Middle East and Africa, has signed a management contract with the owners of Alloy Bar & Lounge in Nairobi, Kenya.
Opened in early 2024, the restaurant and entertainment venue is located at Sarit Centre in Westlands, Nairobi.
The 2,700 square meter outlet, which can host up to 1,000 guests, houses a restaurant, a VIP area for private dining, a nightclub with live music and entertainment, and cigar, whiskey, and wine lounges.
In addition, the outlet contains an extensive laser tag zone and a virtual gaming area (Hologate), the first of its kind in Kenya.
With almost a decade of experience managing hotel bars, restaurants, and lounges throughout Africa and the Middle East, Aleph Hospitality’s venture into a standalone food and beverage venue is a testament to the expertise the company has built in that area and the natural diversification of its business.
“This is an exciting step for Aleph Hospitality. We currently manage 27 restaurants and 14 bars across our portfolio and continue to build on the strength of our Food and Beverage division,” Bani Haddad, Founder and Managing Director of Aleph Hospitality, said.
“Alloy Bar and Lounge represents a thrilling new chapter in our growth as a rounded hospitality management company and an exciting addition to the vibrant Nairobi entertainment scene.”
Founded and based in Dubai, Aleph Hospitality is the leading independent hotel management company in the Middle East and Africa. Trusted by the world’s leading brands, Aleph Hospitality manages hotels directly for owners, either on a franchise basis for branded properties or as a white-label operator for independent hotels.
Tailored-to-fit management solutions allow owners better control of their assets, clearer operational visibility, and more contractual flexibility.
Aleph Hospitality manages all aspects of hotel operations at any stage of development—from site and brand selection to technical assistance, pre-opening, and day-to-day operations. It has earmarked a pipeline of 50 hotels in the Middle East and Africa by 2027.
This collaboration comes as multiple foreign investors are setting up hotel branches, signaling the continuous recovery of the hospitality sector.
Several premium hotels have opened this year, such as JW Marriot, whose launch was presided over by President Ruto, and The Accor’s Pullman in May.
However, the latest survey by Lagos-based W Hospitality Group and the Africa Hospitality Investment Forum (AHIF) shows that the country dropped two positions from fifth recorded in 2023.
Kenya has 31 hotels with 4,268 rooms in the pipeline, with an average room size of approximately 138 square feet.
The latest data from the Kenya National Bureau of Statistics Economic Survey for 2024 shows that hotel bed-night occupancy increased by 23.2 percent from 7,009.0 thousand in 2022 to 8,632.8 thousand in 2023.
In 2023, residents of Kenya accounted for more than half of the total bed-night occupancy, highlighting the significance of domestic tourism.
Notably, the number of international conferences held expanded by 9.0 percent to 977 in 2023, compared to 896 in 2022.
This was boosted by high-profile international conferences and meetings held in the country during the review period.
National parks and game reserve visitors rose by 43.0 percent to 3,637.3 thousand in 2023.
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