USA/CANADA – Ahura Restaurants, a renowned name in India’s dining industry, has announced the international expansion of its flagship brand, Mirch Masala in a strategic move to globalize its culinary offerings.
Ahura is set to open two new Mir Masala restaurants in Mississauga, Canada, and New Jersey, USA.
Established in 1992 by Rushad Ginwala and a dynamic team of hospitality professionals, Ahura has built a legacy with its four distinguished brands— Tomato’s, Mirch Masala, Angithi, and CarryOn— operating 30 outlets mainly across Gujarat, Maharashtra and Jharkhand.
This expansion underscores Ahura’s commitment to bringing its unique and authentic Indian dining experience to international audiences worldwide.
It’s the perfect time to expand into North America, as the love for ethnic foods and flavors has grown exponentially, and India’s rising global position is driving increasing interest in its culture and cuisines.
The Indian diaspora are ambassadors of its cuisine, helping expand its reach to new customers.
Given these market conditions, Mirch Masala is poised for success and rapid growth. These strategic developments are in line with Ahura’s plans to expand its brands across India and into global markets, promising to deliver the same high-quality dining experiences that have made them beloved brands.
Mirch Masala’s journey began in Ahmedabad, where its innovative themes, captivating interiors, and diverse menu quickly attracted a loyal customer base.
Over the past three decades, Mirch Masala has become synonymous with excellence in the food industry.
As Ahura Restaurants takes Mirch Masala onto the world stage, it remains dedicated to its culinary excellence and innovation legacy, ensuring memorable dining experiences for patrons worldwide.
The signing of Memorandums of Understanding (MOUs) with franchise partners in Canada and the USA marks a significant milestone in Ahura’s history.
These strategic developments are in line with Ahura’s plans to expand its brands across India and into global markets. It promises to deliver the same high-quality dining experiences that have made its brands beloved.
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