INDIA – Indian coffee chain abCoffee has announced the opening of its 50th store, located in Mumbai.
The company launched the new store with the inauguration of four outlets across several locations in the city, officially surpassing its 50th store mark.
“Our journey from our inaugural outlet in Versova-Andheri West in June 2022 to now 50 locations has been remarkable,” said abCoffee’s VP of Operations Narsaya Gajji.
“With a strong focus on customer satisfaction, love for our guests, and robust technology-enabled backend operations, we are well poised to achieve our target of 150 outlets by March 2025, bringing our exceptional coffee experience to even more people across India.”
The company offered its signature cold coffee at a reduced price to commemorate its achievement, reflecting the brand’s mission to bring affordable coffee to India.
According to abCoffee, its grab-and-go format combined with its specialty coffee offering has helped it achieve this milestone, as well as serving over 500,000 coffees since 2022.
In its commitment to quality, the chain has endeavored to source 100 percent of its specialty coffee beans from India’s premier coffee plantations, which, according to its statistics, has resulted in a 61 percent customer loyalty rate.
With the launch of its new outlets, abCoffee aims to continue enhancing customers’ coffee experiences and achieving new benchmarks in the Indian coffee industry.
The company says that as part of its progression, the recent expansion will help continue its journey of making specialty coffee accessible through technology.
abCoffee is committed to bringing Indian-grown coffees to the local coffee market. With a mission to democratize specialty coffee, the company’s main aim is to make coffee more accessible and to encourage the development of local coffee hubs nationwide. Its grab-and-specialty coffee outlets are located across Mumbai and Delhi.
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