FRANCE – American restaurant chain Wingstop has opened a pop-up restaurant, “House of Flavor,” in Paris, France, targeting its customers at the 2024 Summer Olympic Games.
Located in the historic La Caserne at 12 Rue Philippe de Girard, the House of Flavor is expected to attract more than 50,000 visitors.
The establishment will open its door to the public from 27 July to 10 August, marking the start of Wingstop’s growth plans, which could include 200 restaurants across France.
Guests will be treated to complimentary wings, hand-sauced and tossed in five of its signature flavors, accompanied by seasoned fries and freshly made ranch.
Its new pop-up restaurant will offer diverse experiences, from 3×3 basketball and breakdance performances to dance battles and live sports streaming.
Music fans can enjoy sets from Parisian DJ collectives, with a special event on 8 August featuring prominent hip-hop and rap artists.
Fashion enthusiasts will access haircuts from a celebrated barber, nail art manicures, and merchandise, while art enthusiasts can enjoy tattoo services and view unique pieces by Parisian graffiti artists.
Meanwhile, in the US, Wingstop is offering the Summer of Flavor Bundle, which includes 25 boneless wings, a large portion of fries, Cajun Corn, three dips, and two 20-oz drinks for US$24.99.
The bundle is available nationwide and can be ordered online via the company’s website or app.
“Our mission at Wingstop is to serve the world flavor, and there’s no better stage than Paris this summer as flavour fans from around the world transcend on the iconic city,” Wingstop’s chief brand officer Melissa Cash said.
“Whether at the ‘House of Flavor’ pop-up or getting fans’ flavor fix with the Summer of Flavor Bundle, this is an exciting step as we scale Wingstop into a top 10 global restaurant brand.”
In February 2024, Wingstop re-introduced Hot Honey Rub for Valentine’s Day 2024.
Founded in 1994 and headquartered in Dallas, TX, Wingstop Inc. operates and franchises more than 2,250 locations worldwide.
The Flavor Experts are dedicated to Serving the World Flavor through an unparalleled guest experience and a best-in-class technology platform.
They offer classic and boneless wings, tenders, and chicken sandwiches cooked to order, hand-sauced, and tossed in fans’ choice of 12 bold, distinctive flavors.
Wingstop’s menu also features signature sides, including fresh-cut, seasoned fries and freshly made ranch and bleu cheese dips.
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