SOUTH AFRICA – Irvine Partners, a leading independent creative communications agency in Africa, has opened its second European office in Stuttgart, Germany. 

This expansion coincides with the launch of a dedicated travel and tourism division within the agency.

Established in South Africa in 2010, Irvine Partners has grown its pan-African network, with wholly owned offices in Kenya, Ghana, and Nigeria. In late 2020, the agency expanded its international reach by opening its London office, now the group’s headquarters.

Irvine Partners’ decision to launch the German office alongside a dedicated travel and tourism division is a natural evolution.

Germany and the UK are two of the biggest source markets for tourism into Africa,” says Rachel Irvine, CEO and founder of Irvine Partners. 

“Given our deep understanding of the continent, its cultures, and its people, Irvine Partners is perfectly positioned to showcase the best African hospitality, lifestyle and tourism products to these key markets.”

Monika Scheel-Kassai, a seasoned communications professional with over a decade of experience in the German media and PR sectors will lead the Irvine Partners team in Germany.

Driving Irvine Partners’ expansion into Germany is a career highlight and a challenge I can’t wait to take up,” says Scheel-Kassai.

“Africa is a continent with a rich tapestry of cultures, stunning landscapes, and unforgettable experiences. I am excited to leverage Irvine Partners’ vast African expertise and creative storytelling to showcase some of the continent’s best hotels, lodges, vineyards, and attractions to the German media and public.”

Irvine Partners Germany has already secured partnerships with several essential travel and tourism clients, including the iconic Kruger Gate Hotel, situated minutes from South Africa’s world-renowned Kruger National Park.

Irvine Partners has been our longstanding communications partner across Africa and the United Kingdom for many years,” says Anton Gillis, CEO of Kruger Gate Hotel. 

“It naturally made perfect sense to appoint them as our partner for the German market. As a client, I value having one team that understands my business from the ground up. The economies of scale this offers, and the unparalleled reach this team brings to the table are invaluable to a business like mine.”

This expansion into Germany will be undertaken as a joint venture with the public, an established German communications, influencer, and social media agency. Both Irvine Partners and the public are members of PRWA, the global network for independent agencies.

The public has been on the ground for more than 19 years and knows the local market inside out,” Irvine says of the decision to launch as a joint venture. 

This means we can offer our clients exceptional value and market insight from day one, leveraging the public’s established relationships and expertise combined with Irvine Partners’ Africa-specific specialist insights.

With a presence in the UK and Germany, Irvine Partners is well-placed to bridge the gap between African tourism entities and European travelers. 

The agency’s deep understanding of African travel destinations and proven creative communication expertise will allow Irvine Partners to develop and execute targeted campaigns that resonate with European audiences.

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