AFRICA — Dream Hotels & Resorts and CityBlue Hotels have announced a strategic sales and representation partnership to fortify their African market presence.
Embodied by the tagline, ‘Collaborating for a Brighter African Hospitality Future,’ the alliance marks a significant milestone in bringing together two renowned African hospitality companies with a shared vision of sustainable growth.
Considered a prominent player in South Africa’s hospitality industry, Dream’s portfolio comprises 23 mixed-used properties.
CityBlue, Africa’s fastest-growing local hotel chain with properties in Accra, Dar es Salaam, Juba, Kampala, Kigali, Lamu, Mombasa, and Nairobi, plans to reach 50 operating hotels by 2028.
“Collaboration is a powerful force that brings together diverse perspectives,” says Nick Dickson, Director of Dream Hotels & Resorts.
“By combining our resources, expertise, and extensive networks, we’re establishing a unified approach to market expansion while delivering even greater value to our guests.”
According to Jameel Verjee, Founder & CEO of CityBlue Hotels, their East & West-meets-South partnership will include joint marketing campaigns, co-branded promotions, combined trade show representation, and the exchange of contracted agents, wholesalers, and clients to ensure a diversified market reach.
“A rising tide lifts all boats. By working together in complementary markets, we are endorsing the opportunities of pan-African collaborations, ultimately leading to a more resilient, robust, and unified industry,” he added.
Founded in 1988, Dream Hotels & Resorts’ mission is to deliver dynamic and exceptional hospitality solutions in Africa that connect local and global travelers to our communities in a sustainable and relevant manner.
With a growing portfolio of over 23 properties, including exclusive membership and ownership opportunities, we have adopted a more purposeful approach to the guest experience. It leads with greater compassion and intent while creating a healthy balance between actions, communities, and the environment.
CityBlue Hotels, Africa’s fastest-growing local hotel chain, operates properties across some of East and West Africa’s major cities.
Renowned for its modern, comfortable accommodations and intense focus on business travelers, CityBlue aims to open African doors and extend care to everyone by celebrating diversity.
CityBlue aims to build the future of African hospitality by harnessing the power of technology to democratize travel.
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