MOROCCO – ONOMO Hotels has announced the success of this year’s edition of the popular Casablanca Summer Fest, presented for the first time in partnership with Spotify, the world’s most popular audio streaming subscription service.
The Onomo X Spotify Summer Fest occurred on 14 July at Onomo Casablanca City Center. It treated over 400 music lovers, fashionistas, and food lovers to a showcase by internationally renowned artists and emerging talents from Morocco and the continent.
“We are so proud of the success of this year’s summer festival in Casablanca and the first-of-its-kind partnership with Spotify, a platform committed to connecting artists with fans in meaningful and innovative ways,” said Julien Renaud, Chief Executive Officer of Onomo Hotels.
“For Onomo Hotels, the festival is a direct translation of our brand pillars and our Africa Finest Label, demonstrating our dedication to promoting talent and culture in our hotels.”
The Onomo X Spotify Summer Fest is a celebration of African culture, talent, and innovation, and the collaboration demonstrates a mutual vision and commitment by both brands to providing a platform to promote music from Africa and the diaspora, introducing local and global audiences to the continent’s broad depth of musical talent.
By creating the first Afro festival in Morocco, Onomo Hotels is rapidly positioning itself as a frontrunner in Africa’s lifestyle segment and a strong proponent of the continent’s fast-growing musical and cultural landscape.
“The Onomo Hotels brand extends further than hotel accommodation. Through events like the festival, we aim to create a lifestyle experience that will enable our guests and our Onomo Fans community to immerse themselves in the true essence of Africa’s rich culture and diversity,” added Renaud.
“This aligns perfectly with our core values and our brand’s vision of reimagining not only how the world sees Africa but how Africa presents itself to the world.”
The collaboration with Spotify further energized an already successful event, and both brands look forward to developing the partnership further in the future.
The festival was brought to online audiences with the launch of an official Spotify playlist, where fans could explore the line-up’s music in depth.
“At Spotify, we continually strive to create touchpoints that bring artists and their fans closer through innovative product features and unique off-platform experiences,” said Naoufal El Amrani, Senior Artist and Label Partnerships for Maghreb.
“African culture is deeply embedded in Morocco, and we were thrilled to collaborate with Onomo on an event that brought the industry together and celebrated the vibrant mosaic of African music. Seeing the incredible reactions from fans both online and offline was truly rewarding.”
Adding to the reach generated by festival-goers, artists with a combined Spotify play count of almost 30 million included:
This partnership highlights both brands’ commitment to celebrating culture and creating moments where artists and local communities can connect.
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