UK – Virgin Hotels London-Shoreditch, the newest hotel from the luxury lifestyle hospitality brand, has officially opened its doors to welcome guests.
The hotel is poised to bring an unparalleled blend of heartfelt service, innovation, and personalized experiences to one of London’s most dynamic and eclectic neighborhoods.
In celebration of the opening, Virgin Hotels is offering new and existing members of its loyalty and preferences program, The Know, the chance to earn double Virgin Points on stays from September to December 2024 when they link their accounts to Virgin’s rewards club, Virgin Red.
Members will earn 14 Virgin Points for every £1 (US$1.27) spent on nightly room rates and will soon be able to redeem their points for future stays at Virgin Hotels London-Shoreditch.
Guests who book a stay before 1st December 2024 can also experience the hotel’s diverse food and beverage offerings with an extra perk.
By taking advantage of its Grand Opening offer, they will receive a £75 (US$95.20) dine and drink credit per stay to use at either Marlin’s On The Roof, BiBo by Dani Garcia, In-Room Dining, or the lobby lounge.
“I’m so thrilled to see Virgin Hotels London-Shoreditch has opened its doors wide,” commented Sir Richard Branson, Founder of the Virgin Group.
“The UK is where the Virgin story began, so having another foothold in the city is incredibly exciting. Virgin Hotels was created to do things differently, and Virgin Hotels London-Shoreditch is no exception.”
The opening also marks the start of a phased transformation of the 120-bedroom hotel, located at 45 Curtain Road, to bring iconic features of the Virgin Hotels brand to the space, including Sir Richard’s flat, its custom-designed and patented hybrid beds, and the innovative Lucy app, which offers members of The Know a personalized experience.
The transformation will also see the hotel’s street-level lobby lounge and café become a pop-up Commons Club – Virgin Hotels’ flagship food and beverage concept where work and play intermingle – before being transformed into an exciting new space later in the year.
“We are absolutely delighted to be opening our first London hotel today—our 17th property in the Virgin Hotels Collection,” commented James Bermingham, CEO of Virgin Hotels Collection.
“This is the beginning of an exciting journey to bring our Virgin Hotels brand to life in this spectacular building, and we can’t wait to share it with our guests and create some Virgin magic in Shoreditch.
“We already have some incredible experiences to showcase alongside the highly personalized service Virgin Hotels is known for, and there’s even more to come.”
The existing amenities, including the vibrant Spanish restaurant BiBo by renowned chef Dani Garcia, further elevate Virgin Hotels London-Shoreditch’s offering.
Hotel guests will also benefit from complimentary access to the rooftop bar, swimming pool, Marlin’s Mediterranean restaurant, gym, and treatment rooms that form a sophisticated private members’ club sanctuary run by Blue Marlin Ibiza.
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