UAE- Pizza Hut has introduced a new way for customers to pay for its My Box menu item with the launch of ‘Pay With Your Trend,’ a promotional campaign that uses TikTok content as a payment method.
Pizza Hut UAE opted to create a customizable way of purchasing My Box because the customizable menu item has always been pegged on embracing freedom of choice and individuality.
The company seeks to leverage social media by using content to recognize customers for their individuality, creativity, and love of the company’s offerings.
The limited-time promotion rewards fans for the content they post on TikTok (My Box).
Pizza lovers can create any content they like under the campaign as long as it’s a current trend on the social media site. The only condition is that the content features a My Box.
Fans are required to tag and follow Pizza Hut UAE’s TikTok account with the hashtag #YourTermsYourConditions. Pizza Hut will send a direct message (DM) to successful participants via the social media platform with a one-time promo code redeemable on the company’s website or app to receive the free My Box in exchange for the content.
Pizza Hut UAE expressed excitement over the campaign, describing social media as a very ‘useful’ currency for brands today.
Ahmed Sabri, Pizza Hut Middle East & Pakistan’s marketing lead, said, “Social media is quite literally becoming a currency in today’s world. So far, it’s been accessible only to those who have a large following. With this promotion, we’re opening it up for everyone and anyone. No matter who you are, what you do, or how many followers you have, you can use your content to pay for Pizza Hut’s My Box.”
He further reiterated the promotion is a very useful way of connecting with the younger customer base. The campaign is expected to rejuvenate the brand’s image by creating a positive, cool and hip impression of My Box.
The company did not reveal how long the limited-time promotion will last or the exact number of participants it plans to reward.
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