S Hotels & Resorts partners with Ascott to drive UK growth

UK – S Hotels and Resorts PCL, the hospitality arm of leading international development company Singha Estate PCL, has partnered with The Ascott Limited (Ascott), the wholly owned lodging business unit of CapitaLand Investment.

The partnership will reposition SHR properties in Edinburgh and Leicester under The Unlimited Collection brand. 

As part of the strategic move, Mercure Edinburgh City Princes Street Hotel and The Grand Hotel Leicester will be rebranded under The Unlimited Collection, a brand that emphasizes each property’s unique cultural charm. 

This collaboration will mark the Europe debut of The Unlimited Collection brand, which originates from Singapore.

Designed to offer a unique experience from each destination, every property in The Unlimited Collection is a local landmark that leads guests to intriguing personal discoveries and engaging community experiences.

By the end of 2024, the 169-key Mercure Edinburgh City Princes Street Hotel, located in the historic heart of Scotland’s capital city, will be rebranded as Mount Royal Hotel Edinburgh by The Unlimited Collection, offering unrivalled views of Edinburgh Castle. 

As one of the key cities in the UK, Edinburgh boasts some of the most beautiful cityscapes in the world. In 1995, its mediaeval Old Town and neoclassical New Town were named a UNESCO World Heritage Site. 

In the years following the pandemic, the city’s international airport, catering to both domestic and international flights, has experienced robust demand for leisure travel.

Meanwhile, The Grand Hotel Leicester will be known as The Grand Hotel Leicester by The Unlimited Collection from 2Q 2025. It will welcome guests to experience the opulence of the Grade II-listed Victorian building, which has played host to several historic events. 

The hotel’s 104 rooms and suites, restaurant and extensive conference facilities will undergo refurbishment before reopening, ensuring memorable stays in this culturally rich Midland city. 

Leicester, renowned for its vibrant arts and culture scene, is home to numerous galleries, museums, and theatres that host various events. 

Additionally, it holds historical significance as the burial site of King Richard III, whose tomb lies within Leicester Cathedral. Conveniently located just one hour from London, Leicester offers a captivating blend of heritage and contemporary experiences.

“Partnering with a strong hospitality company like Ascott is a great strategic move for Singha Estate and S Hotels & Resorts. These iconic buildings play a pivotal role in our UK strategy. I am confident that, under The Unlimited Collection umbrella, they will fully realise their potential as investment properties,” said Michael Marshall, Chief Executive Officer, S Hotels & Resorts. 

Sign up to receive our email newsletters with the latest news updates and insights from Africa and the World HERE