SOUTH KOREA – Wyndham Hotels & Resorts has launched its Trademark Collection brand in South Korea with the opening of La Vie D’or Hotel and Resort, Trademark Collection by Wyndham.
The brand expands Wyndham’s presence in the country to more than 30 hotels. The new property joins almost 20 Trademark hotels across the Asia Pacific.
The 190-room hotel is located in Hwaseong-si, a tourism and transportation hub about a 30-minute drive from Seoul.
Spread across 330,000 square meters, the resort has a nine-hole golf course, a fitness center, spa, multiple pools, saunas and fine dining venues. The hotel also offers meeting and event areas and a business centre.
Jeongnam-myeon, the property’s surrounding area, features landscapes outside the city, making it a popular tourist destination. Other popular attractions are nearby, such as the Yungneung and Geolleung Royal Tombs and Yongjusa Temple.
“Hotel owners in Asia Pacific continue to see the benefits of the Wyndham Advantage — global brand exposure, innovative technology, a growing loyalty base and more,” said Joon Aun OOI, President, Asia Pacific, Wyndham Hotels & Resorts.
“Introducing Trademark to South Korea helps independent owners maximize their opportunity in the market while delivering the unique experiences each Trademark hotel offers guests exploring the country.”
The Trademark Collection’s portfolio comprises upper-midscale and above hotels with unique and independent characteristics. The lifestyle brand has 262 properties in global urban and resort destinations.
Wyndham has been growing its presence in South Korea, part of the lodging company’s strategy to tap into the country’s increasing demand for business and leisure travel.
The government has also focused on furthering tourism as a key driver for the country’s economic growth and enhancing national welfare.
According to the country’s tourism ministry, around 3.4 million international tourists visited the country between January and March this year, the highest quarterly volume since the pandemic.
March alone saw 1.5 million inbound visitors, the highest monthly figure after the pandemic and recovering 97% of pre-pandemic levels. Travelers from the U.S. jumped 20%, outperforming pandemic figures.
In 2023, South Korea welcomed roughly 11 million visitors, with the travel and tourism sector anticipated to reach US$13.66 billion by the end of this year, Wyndham said.
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