UAE– Foodtech startup and meal plans delivery app MealPlanet has secured a US$6 million funding in initial seed round to expand its operations across the Middle East.
The funding round was spearheaded by regional venture capital firms like Middle East Venture Partners (MEVP), AlTouq Group, Sanabil 500, Faith Capital, and Alturki Ventures, as well as renowned entrepreneurs Marc Lore and Samih Toukan.
The impressive funding round has sent ripples in the food delivery sector, an indication of the company’s potential.
The meal plans delivery app has been described as ‘revolutionary’ by analysts and players in the industry because it allows customers to discover, subscribe to and manage their meal plans with ease.
It offers a lifestyle solution to its customers through connecting users with a wide range of brands. MealPlanet currently partners with over 100 trusted brands, including Prep & Co, Basiligo, PrepHero, The Lean Co., Aleen’s, Pura, Health Road, Nutrition Kitchen, Healthy Little Secrets, Freshii, and Embody Fitness, among others.
The startup was founded in early 2024 by Khalid Baareh.
The CEO and co-founder expressed enthusiasm and confidence over the initial seed round, reiterating the funds would go a long way in facilitating expansion in the Middle East.
He also expressed confidence that the funds will help in further improving customer experience, providing variety, convenience and flexibility. The co-founder emphasized through these value sources, the startup addresses the industry’s gap in technology solutions.
Baareh said, “We are thrilled to be backed by leading venture capital firms that share our vision and actively support our growth.”
“The funds will fuel our expansion plans and the continuous development of our proprietary technology stack, utilizing intelligence to enhance and customize the consumer experience.”
Walid Mansour, MealPlan’s other co-founder, also expressed enthusiasm about the funding round.
He reiterated the funds will help the startup exploit the opportunity that exists in the meal planning and food delivery market, fueled by rising demand for convenient and healthy eating across the Middle East.
According to Mansour, through the funding round and the unique lifestyle solution the company offers, the startup is set to become a leader in promoting healthy lifestyles through smart technology and great offerings.
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