USA- Coffeehouse chain and doughnut company Krispy Kreme has partnered with McDonald’s to launch its doughnut offerings across the world’s largest fast-food chain outlets in the US.
The doughnut offerings will be available in McDonald’s locations starting in autumn in Chicago.
The coffeehouse chain revealed it plans to reach 1,000 McDonald’s outlets by the end of 2024, with plans to add 5,000 more outlets by 2025 and 6,000 more by 2026. This would cover 85% of all McDonald’s outlets in the US.
Customers will choose between three Krispy Kreme doughnuts available at McDonald’s every day: Chocolate Iced with Sprinkles, Original Glazed and Chocolate Iced Kreme Filled.
According to Krispy Kreme, the move will require significantly expanding its operations capacity.
Josh Charlesworth, Krispy Kreme’s CEO, revealed that the company is currently optimizing and modernizing its doughnut-making process. This will be achieved through upgrading production lines, hiring and training manufacturing personnel, and continuously refining the production process.
The CEO also revealed the coffeehouse chain has brought together a specialized team that will work with customers and McDonald’s to ensure a smooth rollout of the doughnut offerings.
The doughnut company will also enhance its delivery logistics by improving its fleet and optimizing routes. This is meant to enhance distribution capabilities and further improve the efficiency of production lines.
Krispy Kreme will also increase its points of access from 50 served by 151 US centres to 100 by the end of 2026. It will also distribute doughnuts to 450 new locations, which should match the planned number of production hubs.
The announcement followed a successful test in 160 McDonald’s locations in Kentucky.
Charlesworth welcomed the move by saying, “We have a dedicated cross-functional team there to make sure the facilities and our people are ready. In fact, we’re also making improvements to the production lines and even doing our best to improve productivity and up our game as we go.”
“We’re very focused on delivering a really high-quality service to the McDonald’s restaurants so that people get awesome fresh doughnuts every day at the same quality level they expect in Krispy Kreme and other channels.”
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