CANADA– The largest fast food franchise in the world McDonald’s has launched the Big Arch burger in participating outlets in Canada, a move meant to expand the company’s product offering in the country.
The new burger offering comes in two quarter-pound beef patties made from 100% Canadian beef, three slices of white processed cheese, crispy and silvered onions, lettuce, pickles and the Big Arch (a new sauce).
The fast food giant particularly highlighted its commitment to local sourcing of ingredients. It also hailed making its patties by using only Canadian beef.
The Big Arch burger is available in participating outlets in Canada.
Alyssa Buetikofer, McDonald’s Canada Chief Marketing Officer, said, “We have heard our guests loud and clear and understand they are looking for a bigger burger on our menu, and we are excited to bring this new global menu item to Canadians.”
“This satisfying burger combines the familiar McDonald’s flavours our fans know and love with some unique new ingredients, including a tangy new burger sauce created for the Big Arch specifically.”
The move is seen as a continuation of the company’s product diversification strategy in Canada, meant to appeal to customers’ different taste preferences.
In May, the QSR giant launched the Grimace Shake in Canada, also at participating outlets, for a limited period.
This offering was unique because it is a celebration of the 52nd birthday of McDonaldland’s character Grimace, meant to appeal to the company’s core fans in Canada. The shake was introduced in the US in mid-2023.
McDonald’s also introduced various offers and value deals in Canada, a move meant to appeal to a dwindling cash-strapped customer base.
This reduced demand was induced by high inflation, which caused a corresponding cost pressure on QSR chains worldwide. Higher ingredients and raw material costs increased the prices of product offerings.
Most fast food chains, including McDonald’s, have reported mixed to poor performance in the first half of 2024.
In July, McDonald’s introduced a new value deal that allowed customers to purchase small-sized McCafe Premium Roast Coffee for CA$1 (US$0.73), also available in participating outlets for a limited period.
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