UK– Renown Italian restaurant group Big Momma has revealed plans to set up La Bellezza, its first UK restaurant outside London in Birmingham.
Big Momma revealed the new establishment will be open by the end of the year and will be located in the city’s central Paradise development.
The group revealed it selected Birmingham’s Paradise because it is a well known area for fine dining and vibrant restaurant community. The area is home to restaurants like Dishoom, Albert’s Schloss, Rosa’s Thai Café and the experiential F1 Arcade.
According to the restaurant group, the name was inspired by ‘the charming little trattorias found all across Italy.’
La Bellezza will offer indoor seating for 150 guests and an additional 25 seats on a terrace. This 150-cover trattoria will be set in abundant dramatic scenery to live up to its namesake, complete with a whimsical 25-cover terrace.
The group revealed it expects the new establishment to be reminiscent of Italian romance. It also revealed its menu will feature ‘100% Italian dishes’ and prodotti sourced from 170 contracted Italian artisans.
Big Mamma co-founders Victor Lugger and Tigrane Seydoux said in a statement, “We are hugely excited to be coming to Birmingham, not only to be part of its incredibly vibrant restaurant community but to also bring our superb Italian products, which we spent 3 years personally sourcing from small family-run artisans, to another major European city.”
The group has become increasingly popular in the UK social media space, owing to its extravagant interiors and viral dishes. According to Lugger, this popularity inspired the Birmingham expansion.
The group’s impressive performance in the UK and other parts of Europe has attracted investors, fueling the planned expansion.
Big Momma was founded in Paris in 2013 and has since expanded to 26 restaurants across the UK, Spain, France, Monaco, Germany and Italy. The group has opened five restaurants in London since entry into the UK in 2019.
The restaurant group was valued at £233 million (US$305.6 million) in 2023, when private equity firm McWin acquired majority stake in the business.
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