AUSTRALIA- Fast food giant KFC Australia has relaunched the Popcorn Chicken Slab for a limited time after a two-year break.
The Popcorn Chicken Slab will be available until September 30.
It consists of six dinner rolls designed for pulling apart. It comes filled with KFC’s signature Popcorn Chicken. The new menu item also comes topped with BBQ sauce and cheese.
The Popcorn Chicken Slab is available as a stand-alone option and as part of a combo for one or more people. This combo also includes a drink and fries.
The fast food company will also offer The Slab Feast, a larger meal option that includes Original Recipe chicken, Chicken Tenders, fries and a side of sauce.
The menu item was first introduced in the Australian market in 2020. KFC Australia reiterated it reintroduced the menu item after calls from customers.
Tami Cunningham, KFC Australia’s Chief Marketing Officer, said, “We have been overwhelmed with requests from fans to bring this favourite back, so we are thrilled to announce that The Slab is available nationwide for the first time since 2022, just in time for the Footy Finals.”
“This fan favourite is perfect for sharing with friends or family, but get in quick, because it’s not going to be around forever.”
The reintroduction of the Popcorn Chicken Slab is a continuation of the fast food giant’s revamp of its menu in the Australian market.
In mid-May, KFC Australia launched a crispier version of its Original burger line. However, unlike the Popcorn Chicken Slab, the burger line was a permanent expansion of KFC Australia’s menu.
The burger series includes The Original Crispy, The Original Crispy Cheese and Bacon and The Original Crispy Stacker, with mayonnaise on the brand’s signature chicken fillet.
KFC Australia offered The Original Crispy Burger for free in Sydney between May 17 and 18 to mark the new product’s launch.
According to the fast food giant, this menu revamp strategy is intended to induce and maintain interest among its customers.
The strategy is especially important in the QSR sector, which continues to face inflation challenges. High inflation has caused a corresponding increase in the cost of ingredients and raw materials. This cost pressure has been translated to customers through higher prices, stifling demand.
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