CANADA- Fast food restaurant franchise Subway Canada has expanded its breakfast product portfolio with a refreshing line of customizable Breakfast Sandwiches and Snackwiches (snack-sized sandwiches).
The new range features a Sausage & Cheese sandwich with a breakfast sausage patty and processed cheddar cheese, an Egg & Cheese sandwich featuring scrambled egg and processed cheddar cheese.
It also features a Bacon & Egg sandwich with scrambled egg, Maplewood smoked bacon and processed cheddar cheese, and a Sausage & Egg sandwich with scrambled egg, breakfast sausage patty and processed cheddar cheese.
The new offering also includes a Ham & Egg sandwich comprising of scrambled egg, deli-style ham and processed cheddar cheese.
Subway Canada revealed the new offerings will be served on fresh ciabatta bread.
Customers have the option of personalizing their sandwiches with various vegetables and sauces. The fast food company recommends adding spinach, tomato, and mayo to enhance the breakfast items.
The new Snackwiches range features Turkey Ranch, Honey Mustard Ham, BLT, and Three Cheeses options.
The fast food company is also launching new Potato Rings served with ketchup for dipping.
Lisa Mazurkewich, Subway Canada’s Marketing Head, welcomed the move by saying, “Canadians are looking for value without sacrificing taste, which is why we are so excited about our new Ciabatta Snackwich and Breakfast offerings.”
“With all of the new Breakfast Sandwiches and Snackwiches priced at $5 or less, this menu expansion means Canadians can enjoy freshly made meals at any time of the day for an incredible price and value.”
Although the fast food company has left out US outlets in this new menu launch, the new menu addition reflects Subway’s recent menu revamp and value promotions in North America as part of its ‘Subway series’ promotional campaign.
The new breakfast items were announced barely two weeks after the fast food company introduced the foot-long sandwiches for just US$6.99, set to be available until September 8.
Customers are required to enter the promo code 699FL when ordering through the app or website to take advantage of the offer.
The footlong sandwiches were launched a few weeks after Subway rolled out three new sandwiches in the US– the Honey Mustard BBQ Chicken, Spicy Nacho Chicken, and Cheesy Garlic Steak.
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