ABU DHABI- British online food delivery company Deliveroo has announced the launch of its global brand platform, ‘Now Just Got Even Better,’ delivering both food products and fast-moving retail goods.
According to the food delivery company, the global platform will mirror its subscription-based loyalty program.
The platform was first launched in UAE and will feature facets of Deliveroo’s Plus loyalty program, albeit with some updates. An invite-only tier called ‘Plus Diamond’ and will give members 10% credit back to orders made from shops and restaurants on Plus Gold.
The launch features an ad campaign which is specially crafted for the UAE market which delivery company intends to showcase the convenience offered by the platform.
The ad features a boring office party saved by quick thinking of the protagonist and efficient service of Deliveroo’s new platform. Deliveroo delivers grocery, food, toys, flowers, party decorations and even pet items.
The ad mirrors the company’s evolution, aligning with its new mission to transform how customers eat and shop by connecting shops, restaurants and riders.
According to Deliveroo, the new platform was pivoted on insights from its key markets– the UAE, United Kingdom and France.
George Schempers, Head of Marketing at Deliveroo Middle East, said, “Our new mission is to transform the way you shop and eat, connecting you with the best of your neighbourhood whether that’s a favourite restaurant, a trusted grocery store, or a go-to retailer.”
“In developing this new global brand platform, we wanted to integrate our Marketing and Product functions. The result is ‘Now Just Got Even Better’, a campaign that resonates with our customers to reflect how Deliveroo can turn any moment into something truly unforgettable.”
The new platform is not only a means for the food delivery company to expand its product offerings, it will serve as the foundation for its future advertisement campaigns.
The food delivery company revealed the new platform is a reflection of its commitment to offering convenience and delivering on quality. The company hopes the new platform and the expanded product portfolio will induce a positive growth trajectory.
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