DUBAI– Digital coffeehouse chain Drinkit has unveiled plans of opening five new outlets in Dubai by the end of 2024.
According to the chain, the new outlets are located in JLT Cluster T, Golden Mile Galleria 1 on The Palm, Mirdif City Centre Mall, and two additional exciting locations yet to be announced.
Drinkit also revealed that the expansion will ensure that its expertly crafted beverages are more accessible to its growing customer base.
Each new outlet is designed with a cozy, stylish seating area with neutral décor meant to provide customers a relaxed, welcoming atmosphere.
The new coffee shops will offer a diverse menu of over 60 beverages. The menu will feature signature drinks and exotic items like matcha and iced cocoa. The digital coffee chain also revealed all its beverages will be made from locally sourced ingredients while not sacrificing on quality.
However, the coffeehouse reiterated the new outlets are primarily intended to broaden access to its growing customer base.
The company’s business model is unique because customers can order ahead and expect their beverage to be ready for pick up within three minutes.
The new outlets will feature a smart pick up area, which comes equipped with a digital pad. The pick up area is tailored to allow for quick collection which is set to streamline and enhance the coffee break experience.
Drinkit also enhances the coffee experience through allowing customers to tailor their beverages through the mobile app. Customers can select beans, milk types and customize on sweetness and temperature.
The app also enhances the coffee experience through memorizing preferences and recommends drinks based on previous selections. Drinkit reveals 45% of its 20,000 customers utilize this feature.
Katerina Borodich, Drinkit’s CEO, said, “The introduction of these five new locations marks a significant milestone in our expansion within the UAE and mirrors the rising demand for fast, superior coffee options across the Emirates.”
“We are thrilled to extend our range of exceptional beverages and state-of-the-art technology to more neighbourhoods, revolutionizing the coffee culture in the UAE. By enhancing the coffee experience with these technologies, convenience and quality, we’re committed to enriching the daily lives of UAE residents, making their daily routines easier.”
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