MOROCCO- Hotel tech startup Userguest has successfully closed a €2.2 million (US$2.4 million) seed funding round to further its rapid expansion and product innovation efforts.
The funding round was led by the largest private venture fund with 100% African capital, Morocco-based Al Mada.
The round was bolstered by another Morocco-based venture, UM6P Ventures, CDG Invest, Saviu Ventures, Kalys Ventures and Plug & Play Tech center. Angel funders Thane Kuhlman and Philippe Limes also contributed to the funding round.
The funds raised from the round will be used by the tech startup in its rapid expansion efforts and revolutionary product innovation.
In a statement welcoming the funding round, Ahmed Chami, Userguest’s co-founder and CTO teased a new product line he describes will address a ‘critical market need’ for the hospitality industry.
A significant portion of the funds will also be used to improve Userguest’s sales team, allowing the startup to enter new markets and solidify its position as a direct revenue optimizer for the hotel industry.
Hicham Benyebdri, Userguest’s other co-founder, welcomed the seed round by saying, “Having solidified our market presence and earned the trust of leading hotel brands, we are now ready to elevate Userguest to new heights, enhancing hotel performance while enriching user experience, benefiting both hoteliers and travellers alike.”
Founded in 2018, the hotel startup’s objective is to improve and support hotel’s performance through cutting edge technology. Userguest combines marketing and sales techniques with innovative technologies to offer high-performance, smart software solutions and tools.
Userguest’s solutions range from personalized notifications, social proof messages, smart pop-ups, interactive dashboard, and automated data-driven recommendations which improve the user experience and create an instant impact on your conversion rate and direct bookings.
Since its inception, the hotel tech company has quickly established itself as a valued partner for hotels worldwide.
The tech company operates in 30 countries and boasts generating more than US$100 million in direct revenues for hotels. Its robust expansion and success underscores its extraordinary market fit and client trust.
The startup’s client portfolio includes market leaders like Expedia, Booking.com and Google.
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