INDIA— Multinational restaurant franchise company Inspire Brands has opened the 1000th Baskin-Robbins store in India, signalling the exponential growth of the ice cream chain in India and South Asia.
The new store was launched on September 16 in Andheri, Mumbai by Inspire Brands’ executives. Local franchisee Graviss Foods will operate the new outlet.
The ice cream chain’s growth trajectory in India has been marked by an innovation-driven strategy pegged on resonating with the different tastes and preferences of customers.
According to Inspire Brands, this strategic approach involved the introduction of new flavor offerings and novel store formats. Baskin-Robbins has launched localized flavors like Gulab Jamun, Caramel Milkcake and Rabdi Jalebi.
Michael Haley, Inspire Brands’ president and International Managing Director, said, “We’re thrilled to celebrate this momentous occasion of opening our 1,000th location in India and the SAARC region. Baskin-Robbins’ success here reflects our commitment to delivering exceptional and innovative experiences tailored to local palates.”
Haley also expressed commitment to further growth in the Indian and South Asian markets.
These pillars of innovation have aided Baskin-Robbins to expand into 290 cities in India, including metropolitan areas, tourist destinations and emerging non-metro markets.
During the launch, Graviss Foods acknowledged the opening of the ice cream chain’s 1000th outlet in the country is a reflection of the success of this strategy. The franchisee promised to continue this strategy and tap into the brand’s success.
Vikram Seth, Graviss Foods’ Managing Director, welcomed the launch by saying, “As India continues its march towards becoming one of the world’s leading economies, Baskin-Robbins is committed to being a part of this journey, contributing to the economy, creating jobs and delivering happiness to consumers through continuing innovation in our products and services.”
Since the ice cream chain’s debut in the Indian market in 1993, Graviss Foods has enjoyed a successful partnership with Baskin-Robbins. The company is the master franchisee for the ice cream chain in India and South Asia.
The launch is also a reflection of Inspire Brands’ global reach across the food service sector. The milestone was announced barely five months after Inspire Brands unveiled its 10,000th restaurant in Lelystad, Netherlands.
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