GLOBAL – SiteMinder, a hotel distribution and revenue platform, has unveiled Dynamic Revenue Plus, which allows hotels to access live market intelligence and take immediate action on their bookable inventory, pricing and distribution strategy.
Unlike revenue management systems (RMS) that have traditionally been accessible to a limited number of hotels, the dual capability within Dynamic Revenue Plus means any hotel can use one mobile-first system to optimize its revenue based on market demand.
Dynamic Revenue Plus is powered by the data within SiteMinder’s platform, which stems from 120 million annual hotels. Soon, it will be enhanced with dynamic pricing recommendations from IDeaS, a SAS company.
According to Siteminder, the built-in combination of IDeaS’s dynamic pricing strength and SiteMinder’s distribution platform with deep market intelligence will provide powerful revenue management capability and speed-to-market to hotels of any size, including the most resource-strapped.
To date, these have been accessible only as separate solutions and limited to hotels with dedicated revenue management resources.
“We’re committed to democratizing revenue management and bringing the benefits of dynamic, demand-based pricing to hotels across the globe,” said Klaus Kohlmayr, chief evangelist and development officer IDeaS.
“This partnership provides another viable option for hotels of all resources and operating models to stop leaving money on the table due to outdated manual revenue management practices and tools.”
Using the unified solution, any hotel can now move away from traditional, static revenue management practices, characterised by slow and irregular changes, to a more dynamic approach that involves frequent adjustments to revenue strategies in response to market fluctuations.
Examples of changes include bulk room rate updates, new minimum base rates and lengths of stay, sale restrictions, inventory adjustments and new marketing promotions, which can all be done on mobile and desktop.
Dynamic Revenue Plus was conceived in late 2023 to mirror the convergence of distribution, revenue optimization and market intelligence strategies that SiteMinder saw taking place at hotels globally to drive a commercial mindset across hotel departments.
Available initially to hotels in Australia and New Zealand, with all other markets to follow in 2025, Dynamic Revenue Plus is a key pillar of SiteMinder’s Smart Platform strategy, the company’s mission of making sophisticated revenue management accessible to every hotel worldwide.
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