UAE – The Dubai Department of Economy and Tourism (DET) and Emaar Hospitality Group have entered a strategic Memorandum of Understanding (MoU), reinforcing Dubai’s position as a global leader in hospitality and guest services.
This partnership exemplifies DET’s dedication to strengthening ties with both local and international hotel groups, fostering innovation and growth across the tourism sector.
By cultivating strong public-private partnerships, the MoU is instrumental in delivering unparalleled visitor experiences, which are key to attracting tourists from across the globe.
It was signed at DET’s headquarters by Issam Kazim, CEO of the Dubai Corporation for Tourism and Commerce Marketing (DCTCM), part of DET, and Mark Kirby, Head of Emaar Hospitality Group.
One of the key areas of focus under the MoU is marketing and promotion. DET and Emaar Hospitality Group will develop and implement innovative strategies highlighting Dubai’s unique attractions and experiences.
The collaboration will showcase Dubai as a must-visit destination and enhance the city’s global reputation.
The partnership will also focus on developing new tourism products and experiences that cater to the diverse interests of visitors.
By integrating Dubai’s rich cultural heritage, modern attractions, and luxurious hospitality offerings, DET and Emaar Hospitality Group will identify packages and experiences highlighting Dubai’s unique and authentic attractions.
DET will facilitate training programmes to enhance the skills and knowledge of Emaar Hospitality Group staff.
These initiatives will include specialised training sessions, workshops, and certification programmes designed to equip employees with the latest industry knowledge and best practices.
After achieving a record-breaking 17.15 million international overnight visitors in 2023, the growth of Dubai’s tourism industry has maintained its momentum into 2024.
Dubai welcomed 10.62 million international overnight visitors from January to July 2024, an 8 per cent increase over the 9.83 million tourist arrivals in the same period in 2023.
The emirate’s hotel sector has also continued to perform well across all hospitality metrics in the first seven months of the year, including occupancy, which stood at 77.1 per cent, which is among the highest in the world.
Total available rooms in Dubai reached 151,417 by the end of July 2024, compared to 148,711 rooms in July 2023, with the number of establishments standing at 825, up from 813 at the same point last year.
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