KUWAIT – Leading franchise operator Alshaya Group has announced the launch of Alshaya Media Connect (AMC), a fully integrated media service network to provide advertising solutions for its franchise partners.
According to the operator, AMC will leverage first-party data insights from its 4,000 operated restaurants, cafes, and retail outlets on various customer touchpoints to allow advertisers to run targeted campaigns at scale to reach both new and existing customers.
The media service network will also provide similar solutions to its 125 online and digital businesses across the region.
AMC has revealed it will partner with other media agencies and technology partners to facilitate these targeted campaigns. The ad campaigns will run in both onsite and offsite channels.
To enhance its offsite campaign capabilities, the restaurant operator has partnered with Epsilon, an advertising and marketing technology company, part of Publicis Groupe, starting in the UAE and Saudi Arabia before expanding to other parts of the Middle East.
This partnership will enable endemic and non-endemic advertisers to connect with target audiences through programmatic advertising. More partnerships are on the way as we scale up our offerings in the next few months in Kuwait and the UAE.
The partnership will allow open web advertising for brands to engage with targeted audiences using AI models trained on customer purchase behaviors.
According to the media service network, the evolved capabilities of AMC will enable brands to utilize the Group’s extensive network of in-store screens to create a seamless omnichannel experience.
AMC is also integrated with Aura, Alshaya’s globally recognized, award-winning loyalty program, which boasts 8.3 million members across Bahrain, Qatar, KSA, Kuwait, and UAE.
Francois Orhan, Alshaya Group’s Director of Loyalty, Payment, Data & Analytics said, “They will gain access to real-time audience segmentation, enabling them to optimize campaign performance, especially during crucial sales periods.”
“Additionally, with strong data foundations, the network will offer advanced measurement capabilities, allowing for a holistic view of sales impact across both online and offline channels.”
Orhan called on all its franchise partners to take advantage of the opportunity AMC provides to connect with distinct groups of shoppers with data-centric accuracy and precision.
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