TURKEY – IHG Hotels & Resorts has announced the signing of its first Garner hotel in Türkiye in a franchise agreement with FRT Turizm and support by AB Consulting led by Ahmet Bilgin.
The 126-guestroom hotel will consist of four separate buildings and is expected to open in 2025.
The signing comes just one month after IHG held its Turkish Investor Day and introduced the Garner brand to the market.
Garner is IHG’s new brand in the midscale conversion space. It builds on both the company’s leading position in the Mainstream segment and its success in launching and growing conversion brands.
The brand’s popularity has grown worldwide among hotel owners, with 79 signings and four openings since launch.
The brand allows investors to generate stronger returns thanks to its extremely competitive conversion cost per key, flexible design standards to accommodate unique footprints, and an ability to reduce pre-opening costs by quickly moving to operational and now-open status.
Each Garner property also benefits from quick access to IHG’s enterprise to support throughout the lifecycle of the hotel.
This includes its digital capabilities, global sales organisation, award-winning distribution systems, and its loyalty programme, IHG One Rewards – which now has over 130 million members.
It is focused on an unrivalled commitment to provide guests with a relaxed and purposefully different stay experience at a price that’s hard to find.
The brand is designed to deliver on what guests expect and the amenities they value most – from a convenient location, a great night’s sleep, satisfying snacks available 24/7 in the Garner Shop and a delicious breakfast worth getting up for.
The hotel will be ideal for transient guests because it is close to the new International Istanbul Airport—the seventh busiest airport in the world, welcoming over 64.3 million passengers every year—and the brand promises to deliver ‘easygoing stays that get you on your way’.
IHG currently operates 31 hotels across five brands in Türkiye, including Six Senses, InterContinental, Crowne Plaza, and the Holiday Inn brand family.
Manufacturing of all kinds requires ready cash supplies to guarantee agility and mitigate risks. From automobiles to airplanes and computers to clothing, an approach with supply chain innovation at the heart is critical. Additionally, there is a pipeline of 12 hotels in the region.
The announcement comes shortly after IHG celebrated more than 200 hotels in Northern Europe.
This expansion has introduced various IHG brands in Germany, Hungary, Poland, and Sweden.
Globally, IHG has more than 6,400 open hotels in over 100 countries and a development pipeline exceeding 2,200 properties.
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