Loews Miami Beach Hotel selects ROH to increase booking conversions

USA – Loews Miami Beach Hotel has announced a partnership with revenue management platform supplier ROH to enhance booking conversions and streamline its sales and financial operations.

The collaboration will provide the hotel’s teams with improved visibility and management tools across the payment journey of contracted bookings, directly influencing the hotel’s revenue.

Loews Miami Beach Hotel offers nearly 800 rooms and 65,000ft² of space for meetings and events.

Integrating ROH’s platform will help the hotel’s sales and finance teams by providing a custom-branded digital experience.

This experience will facilitate the swift sending and conversion of short-term contracted bookings, including contract, card-on-file authorisation, and deposit invoices.

Furthermore, the platform will enhance collaboration between sales and the credit coordinating team by providing improved visibility into the payment journey.

It will also offer management tools for real-time booking updates, enabling the tracking and reconciliation of invoices and reducing ageing accounts receivable.

ROH CEO and founder Jess Conroy said: “Legacy systems have been the foundational technology innovators in the hospitality industry, and while these systems remain essential, the rapid pace of change has created gaps.

“As a result, sales and finance teams are now being forced to manually bridge these gaps, leading to inefficient and costly payment management processes.”

Conroy added: “With such high demand, teams are constantly working to ensure contracts are complete, invoices are paid and so much more.

“We built ROH, not only to increase profitability for properties but to ease the workload of these dedicated service professionals by providing tools they need to gain visibility into contracted bookings and streamline the payment process.”

The technology, automation, and workflow tools provided by ROH allow hotel operators to manage sales, payments, and finances in one integrated platform.

Recently, DoubleTree by Hilton Orlando at SeaWorld in Florida selected ROH’s platform to improve visibility within sales and finance departments.

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