UK – Uber’s white-label delivery solution, Uber Direct has entered into an exclusive partnership with fast food giant Burger King to provide its customers with quick deliveries through the Burger King UK app.
According to Burger King UK, delivery orders placed through the app will leverage the same courier network and technology used by Uber Eats.
Customers will also access real-time tracking from their local Burger King outlet to their delivery address. They will also enjoy 24/7 customer support for their orders upon request.
The Burger King UK app not only offers convenience but also rewards customers with exclusive delivery deals and an opportunity to earn loyalty points with every order.
The first phase of the partnership’s rollout has already begun in select UK outlets, with a full rollout expected before the end of the year.
Timothy Love, Burger King UK’s Digital Director, said, “This partnership will play a crucial role in our ambitions to grow the platform. We plan to expand our white label delivery base and give customers a great Burger King experience when they order directly through our app, where they will find exclusive incentives, rewards, and special offers.”
“Our focus is to provide the best customer experience for those who order via our app and Uber Direct is the standout white-label delivery service that will allow us to do just that.”
Uber Direct works with some of the world’s top restaurant brands – as well as grocers and retailers – to deliver food and goods on-demand, through their own branded website or app.
The white-label delivery solution is looking to further expand its reach by working with one of the most successful fast food brands in the UK.
Last year, Burger King UK recorded a significant improvement in operating profit to £13.4 million (US$17.9 million) compared to a loss of £20.7 million (US$27.6 million) recorded the previous year.
The positive performance was attributed to its successful expansion strategy and effective cost management.
Uber Direct welcomed the move, reiterating the partnership has already resulted in more deliveries being placed directly through the Burger King UK app.
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