Wendy’s, Paramount Pictures to release Spongebob-inspired burger, frosty line

USA – Leading multinational fast food chain Wendy’s has partnered with film production company Paramount Pictures to launch the Wendy’s Krabby Patty Kollab, a menu item inspired by the popular animated television series Spongebob Squarepants.

The Krabby Patty Kollab Burger features a quarter pound of Wendy’s fresh, never-frozen beef, crispy lettuce, two slices of melty American cheese, pickles, tomatoes, onions, and a special sauce on a toasted premium bun.

The Pineapple Under the Sea Frosty is Wendy’s vanilla frosty, albeit with a pineapple mango-flavored puree. It is a first-of-its-kind flavor combination.

The new menu item will be available in outlets across the US, Canada, and Guam starting on Tuesday, October 8. It will also be available on the Wendy’s App in these areas.

It features a Krabby Patty Kollab Burger and Pineapple Under the Sea Frosty.

According to the fast food chain, the new menu item is in celebration of the 25th anniversary of SpongeBob SquarePants.

The partnership is meant to leverage the excitement fans are expressing on social media at the moment regarding the 25th anniversary of the highly popular animated series.

The menu item is strategically intended to put the brand at the center of the anniversary’s conversation, reigniting interest and attention to the brand.

Lindsay Radkoski, U.S. Chief Marketing Officer for The Wendy’s Company, said, “In a world of people cutting corners, Wendy’s is known for quality in everything we do – from our fresh, famous food to collaborations with brands that our fans love.”

“So, it makes sense that two of the most iconic squares in pop culture are teaming up to bring a taste of this unique, limited-time experience to life for fans of all ages!”

Paramount Pictures also welcomed the partnership, expressing confidence in Wendy’s brand image and the real-life currency it brings to the 25th anniversary celebrations.

Dario Spina, CMO, of Paramount Brand Studio, reiterated the partnership is a perfect match’ for the two companies because of the two brands’ connection to pop culture.

Paramount’s CMO expressed confidence the new menu item will offer a new avenue for the animated series to rejuvenate its popularity.

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