UK – Multinational fried chicken chain Popeyes is set to open a new outlet at the New Mersey Retail Park in Speke, Liverpool.
Local media outlet ECHO confirmed the new location with pictures taken from the site. The publicized pictures feature the chain’s brand and logo and a picture of one of Popeyes’ famous chicken sandwiches against a matching orange backdrop.
Writing on the front of the new location reads, ‘Popeyes: from New Orleans to New Mersey.’
The new Popeyes location sits next to TGI Fridays, another popular fast casual dining chain, close to the Cineworld cinema.
The media outlet also reported approaching the chain for news on a possible opening date. However, Popeyes UK remained tight-lipped on a possible opening date.
The chain expressed its optimism and excitement over the new location, reiterating it was inspired by calls from social media among its customers to open a second location in Liverpool.
Neil Williamson, Popeyes UK COO, revealed to the media outlet, “We’re really excited to be opening in Liverpool again, it’s a city we’ve had our eye on for ages.”
After we first opened in Liverpool we had customers who traveled down from London for the launch and have had calls to open here again on social media for a long time.”
He revealed he expects long queues at the new location’s launch. Williamson cited previous launches where customers waited for as long as 12 hours to be the first in-store customer.
The COO also revealed the new location will feature the typical Popeyes menu items, including the Popeyes chicken sandwich, which includes the chain’s 12-hour marinated chicken and original Southern biscuits and gravy.
Williamson also revealed the chain is planning to give away free chicken sandwiches to the first customers at the outlet, together with free Popeyes merch as part of the marketing campaign driving the new location’s launch.
Popeyes opened its first Liverpool outlet in 2022 on Lords Street barely a year after it entered the UK market in 2021 with its London outlet.
Since then, it has grown to be the fastest-growing chicken QSR brand in the UK with a 125% year-on-year (YoY) growth from May 2023 to May 2024 according to ReportLinker.
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