Booknbook for Africa holds first Masterclass Academy for Restaurants

KENYA – The booknbook for Africa held the Africa’s First Restaurant Masterclass Academy on October 8, 2024, in Nairobi, Kenya. 

The sessions highlighted the importance of digital transformation in restaurant management, focusing on integrated booking systems, boosting group bookings, and leveraging tools like ‘Link in Bio’ to streamline operations.  

Other topics discussed in the master class included embracing digital transformation, challenges facing digitization, increasing revenue and sustainability. 

Additionally, the Masterclass emphasized the value of in-house social media management and marketing for building authentic brands.  

Dr Priya Bowry from the Allergy Clinic gave a masterclass on food safety and allergen compliance and the importance of restaurants to be educated on allergies and how to navigate around them. 

Caroline Hane-Weijman from Paystack, who were key partners for the masterclass, showcased how integrating seamless and efficient cashless payment systems can help restaurants reduce friction in transactions. She explained their establishment in Africa and their plans to expand in Kenya and to Ethiopia. 

Mr. Giuseppe Cianci, the Ceo and Founder of booknbook, announced the launch of Kenya Restaurant Festival that will be happening in February 2025. 

The event was wrapped up in a very demure manner by wine tasting courtesy of Domaine Kenya Limited. 

Attendees left equipped with practical strategies to enhance efficiency, customer experience, and overall revenue, marking a successful event for African restaurateurs. 

Sign up to receive our email newsletters with the latest news updates and insights from Africa and the World HERE