Tripadvisor launches resort tour for Paradisus by Meliá

GLOBAL – Tripadvisor and Paradisus by Meliá, a Destination Inclusive Luxury Resorts brand by Meliá Hotels International, announced the launch of an interactive experience to encourage future travelers to visit. 

Viewers are taken on an immersive tour of the five luxury resorts in the Caribbean and Mexico through FireTV and Alexa to inspire travel from home to US audiences. 

Using their voice or the FireTV remote, users can navigate through Paradisus Palma Real, Paradisus Cancún, Paradisus Playa del Carmen, Paradisus La Perla, and Paradisus Los Cabos, along with enjoying the benefits of the Destination Inclusive® Program. 

“Paradisus by Meliá’s  Destination Inclusive proposition is so compelling that it inspired us to rethink how we reach travelers beyond our site,” Christine Maguire, Global Vice President of Sales & Partnerships at Tripadvisor said.

“By bringing these incredible resorts directly into the homes of travel enthusiasts, we’ve transformed their experiences into vibrant, interactive showcases with rich audio and stunning imagery on a larger scale.”

Launched in 2023, the program sees each property shaped by its destination and connects guests to the resorts’ local communities, transforming the way travelers experience all-inclusive resorts. 

Local immersive experiences are available to all guests, from design and amenities that encompass arts and craft workshops, to local dining options, on-property entertainment activities, and more.

The new custom content offering is in addition to the suite of innovative solutions Tripadvisor offers hotel brands to create engaging experiences. On average, consumers spent 4 min 11 seconds immersed in the experience. 

Additionally, Brand Awareness levels increased by 43%; Brand Uplift and Brand Sentiment both increased by 22%; Consideration levels increased by 22% while Intent to Purchase also rose by 11%.

“We’re excited to partner with Tripadvisor as the first hotel brand to leverage this engaging solution,” Manuel Riego, VP Marketing & Distribution at Meliá said.

“We are committed to innovation, and the campaign is a fantastic way to showcase our incredible Paradisus by Meliá properties ahead of guests experiencing the luxury services and benefits for themselves.”

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