Hospitality tech Cendyn acquires Knowland

USA – Cendyn, a global hospitality cloud-based technology company, has acquired Knowland, the US-based leader in data-as-a-service intelligence on meetings and events for hospitality. 

The strategic acquisition presents an opportunity to enhance sales prospecting by yielding greater bookings in the MICE (meetings, incentives, conferences, and events) space.

Knowland’s platform includes extensive market intelligence data on meetings and events gathered from over 7,500 hotels across the USA and a select handful of international markets. 

Knowland’s products connect hoteliers with market insights to drive more revenue, accelerate the sales cycle, and optimize processes to achieve group sales goals.

Alongside Cendyn’s current investors, earlier this year Cendyn welcomed Austin-based Haveli Investments to its private equity portfolio. 

With its focus on high-quality technology companies, Haveli Investments’ backing, along with Accel-KKR, puts Cendyn on a strong path to delivering innovation for the hospitality industry. 

The pairing of Knowland’s meeting and event data with Cendyn’s Sales CRM, Proposals, and Grouprev platforms highlights the opportunity this acquisition brings to their customers. It empowers them to find and drive group bookings with a complete and single solution.

Hoteliers need immediate access to data to sell group business effectively, and Knowland’s event intelligence platform is undoubtedly the market leader in this area. Its sales intelligence complements our Sales CRM, helping hoteliers find their target audience. 

Then, using our Proposals and Grouprev platforms, hoteliers can complete the booking process. It’s the perfect fit with our commitment to helping hoteliers ‘Find, Book, and Grow’ their business. 

With Haveli Investments’ dedication and expertise in technology joining our expansion, we’re poised to deliver a bright future for Cendyn’s customers, said Jack Blaha, CEO at Cendyn.

“Salespeople thrive on information, and over the past 20 years, Knowland has provided them with essential data to help target new business efforts and hone in on genuine leads,” said Jeff Bzdawka, CEO at Knowland. 

This exciting new era furthers our commitment to improving the working lives of hotel sales teams and helps shift the needle towards a proactive sales approach to group business.

According to the US Travel Association, business travel is expected to regain 95% of its 2019 peak in 2024 after a slow recovery. 

The acquisition allows Cendyn to equip its customers with a combined event intelligence and B2B prospecting solution, simplifying and automating the sales process to ease the management and success of sales outreach.

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