UK – Business software solutions provider The Access Group has completed the acquisition of leading cloud-based digital customer engagement platform for restaurants, Paytronix.
The financial terms of the acquisition were not disclosed to the public.
Financial Technology Partners acts as Paytronix’s exclusive financial adviser. Kirkland & Ellis LLP is serving as legal counsel to Great Hill Partners. Razorhorse is serving as the financial adviser to The Access Group. Latham & Watkins is acting as Access’ legal adviser.
According to a joint statement by the two companies, Paytronix will retain its name and will integrate its platform with select Access products following the acquisition.
The acquisition aligns with The Access Group’s broader strategy to expand within the US, where the company offers CRM, inventory management, order fulfillment, and accounting solutions to mid-market companies across Europe, the Asia-Pacific region, and the U.S.
In 2024, consolidation has surged across various sectors, including c-stores, oil, fuel, tech firms, distributors, and CPG companies.
The acquisition of Paytronix will double The Access Group’s workforce in North America, according to Jonah Paransky, Access’s president of Americas.
It will also enable the integration of some of Access’s solutions with Paytronix’s platform, which offers loyalty programs, online ordering, gift cards, mobile apps, and strategic insights.
Paransky noted that Paytronix is a top-tier software provider helping restaurants and convenience stores engage customers effectively, retain and grow their customer base, and improve profitability.
Serving over 128,000 businesses worldwide, The Access Group expects this acquisition to significantly accelerate Paytronix’s growth trajectory.
Paytronix works with notable convenience stores brands like Refuel Operating Company, Allentown Fresh, United Dairy Farmers, QuickChek, and Thorntons, as well as restaurants like Panera, Nando’s, and Five Guys.
Established in 2001, it serves 50,000 sites globally under 1,800 brands. In an earlier 2024 partnership with Mobivity, Paytronix allowed companies to reward loyalty points for playing mobile games.
Paytronix CEO Jeff Hindman stated that joining The Access Group would expand the software solutions available to clients and further enhance the value offered to businesses. According to the announcement, the Paytronix acquisition is one of The Access Group’s largest deals in its 30-year history.
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