GLOBAL – Sabre Hospitality, a division of Sabre Corporation, a software and technology provider that powers the global travel industry, has announced the launch of SynXis Insights.
SynXis Insights is an advanced data and analytics tool that empowers hoteliers with actionable insights to drive decision-making and optimize performance.
SynXis Insights simplifies decision-making by providing a holistic view of SynXis reservation data with ready-made visualizations and daily data updates.
This modern approach gives property and chain-level administrators access to performance metrics, significantly reduces manual effort, and eliminates the need for individual hotels to rely on central chains to share this information.
By putting data directly in the hands of hoteliers, SynXis Insights enables faster, more informed decision-making and the implementation of data-driven, revenue-generating strategies.
SynXis Insights offers more than 15 filtering options, allowing users to compare data across previous years and focus on specific metrics such as bookings, room nights, revenue, or average daily rate (ADR). This flexibility ensures hoteliers can tailor their analyses to meet their unique needs and objectives.
SynXis Insights, developed as part of Sabre’s strategic innovation partnership with Google, utilizes Google Cloud’s powerful data and analytics tools to visualise historical and forward-looking customer production from the SynXis platform.
The tool integrates reservation data from SynXis Booking Engine, SynXis Voice Agent, Global Distribution System (GDS), and Online Travel Agencies (OTAs) via Channel Connect, offering six detailed dashboards: Channel Performance, Lead Time Insights, Performance Overview, Rate/Room Performance, Time of Booking Insights, and Travel Agent Performance.
As part of Sabre’s vision for 2025 and beyond, SynXis Insights will add reporting for customers who use Sabre’s GDS Media and Digital Marketing services and enhance reporting for SynXis Booking Engine.
Plans to integrate additional data sources and advanced analytic capabilities are in the works. This ongoing development underscores Sabre’s dedication to driving innovation and excellence in the hospitality industry.
By providing comprehensive data analytics and reporting tools, Sabre enables its customers to discover trends in business performance, optimize their distribution strategies, and boost revenue.
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