NORTH AMERICA – Multinational coffeehouse chain Starbucks has announced its customers in the United States and Canada (except Quebec) can order delivery from the Starbucks in a move powered by food delivery platform DoorDash.
The new delivery feature was launched on November 11.
Users can now switch between Pickup and Delivery options directly on the store selection screen.
This delivery option, powered by DoorDash, offers a seamless digital experience for customers within the delivery range of participating locations.
This in-app delivery leverages the Online Ordering feature of the DoorDash Commerce Platform, allowing Starbucks to customize the digital experience while capturing valuable customer insights and promoting engagement.
By enhancing convenience, the feature allows Starbucks customers to order delivery to nearly any location.
Building on earlier partnership announcements in January and March 2023, which initially integrated Starbucks with DoorDash’s consumer marketplace across the U.S. and Canada, this new feature enables customers to order through both the Starbucks and DoorDash apps, expanding access and flexibility for Starbucks deliveries.
Starbucks has focused on several technology-driven initiatives in 2024 to enhance operations, improve customer engagement, and expand its digital presence.
Notably, the company has invested significantly in AI and automation through the “Siren System,” an innovative in-store technology designed to optimize workflow and enhance employee productivity by streamlining drink preparation.
This initiative is part of Starbucks’ broader US$3 billion efficiency program, aimed at improving cost structures and driving productivity.
Starbucks’ digital ecosystem has also seen substantial growth, with over 75 million global Starbucks Rewards members.
The brand intends to double this number in the next five years by expanding partnerships and offering new features to increase customer engagement.
Additionally, the company is exploring further data-driven personalization to enhance the user experience in its app, leveraging insights to better meet customer preferences.
Internationally, Starbucks continues to pursue omnichannel expansion, particularly in China and other key markets, with plans to increase its store network to 55,000 locations by 2030.
As it modernizes its approach, Starbucks remains committed to creating a digitally connected, globally scalable brand that can meet shifting consumer demands.
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