SOUTH AFRICA – Leading hospitality company Southern Sun has announced a strategic partnership with Durban’s tourism marketing agency, Durban Tourism to enhance tourism through showcasing attractions, accommodation, and culinary offerings.
This collaboration is designed to draw both local and international visitors by highlighting Durban’s unique appeal.
The partnership underscores the shared commitment of Southern Sun and Durban Tourism to promoting the city’s many attractions, including its famous beaches, rich cultural heritage, and family-friendly activities.
The collaboration is further strengthened by South African Airways, which operates daily flights from major cities to King Shaka International Airport, making it easier for tourists to access the city and experience all that it has to offer.
Durban is known for its stunning beaches, lively atmosphere, historical landmarks, and a wide range of accommodation options. These features make it an ideal destination for holidaymakers from both within South Africa and abroad.
Samantha Croft, Southern Sun’s Durban region operations director, emphasized the company’s longstanding connection to the city, saying, “Southern Sun’s legacy in the Durban region spans over five decades, and it’s a heritage we hold with pride. We remain fully committed to the growth and success of this beautiful region.”
Her statement reflects the company’s deep ties to the area and its dedication to contributing to Durban’s tourism growth.
Winile Mntungwa, Deputy Head of Durban Tourism, highlighted the importance of the partnership, noting, “Our long-standing relationship with Southern Sun is built on a shared goal – promoting Durban as South Africa’s top holiday destination.”
This joint effort has been ongoing for several years, with previous collaborations also focusing on increasing awareness of Durban’s attractions through events, special promotions, and travel packages.
In addition to this summer campaign, Southern Sun and Durban Tourism have worked together on multiple initiatives over the past five years.
These include promotional events, destination marketing efforts, and collaborations aimed at enhancing Durban’s reputation as a premier travel destination.
Through these efforts, both parties have played a key role in fostering the city’s growth as a hub for tourism in South Africa. The partnership reflects a shared commitment to not only attracting visitors but also enriching their experiences, making Durban a must-visit destination in the region.
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