MOROCCO – Aleph Hospitality, a prominent independent hotel management company, has expanded its operations into Morocco by securing management contracts for two esteemed resorts: Marchica Lagoon Resort in Nador and Michlifen Resort & Golf in Ifrane.
This strategic move aligns with Morocco’s fast growing tourism sector, which has experienced significant growth in recent years.
Marchica Lagoon Resort: A Coastal Retreat
Situated along the Mediterranean coastline, Marchica Lagoon Resort offers 93 rooms and suites that blend Moroccan-inspired design with modern amenities.
The resort features seven dining venues, indoor and outdoor pools, a beach club, a luxury spa with a hammam, a fitness center, a children’s club, and tennis courts.
Its proximity to Nador International Airport enhances its appeal to international travelers.
Michlifen Resort & Golf: Alpine Elegance in Ifrane
Located in the Middle Atlas mountains, Michlifen Resort & Golf is designed in the style of an upscale Alpine chalet.
The resort’s 72 suites offer four distinct luxury décor options. Amenities include a Jack Nicklaus-designed golf course, indoor and outdoor swimming pools, a kids’ club, and a mountain spa featuring two hammams and a Balneotherapy Centre.
The resort also provides extensive meeting and event spaces, catering to both leisure and business travelers.
Morocco’s tourism surge
In 2023, Morocco welcomed a record-breaking 14.5 million visitors, marking a 34% increase compared to the previous year and surpassing the pre-pandemic high of 13 million in 2019.
This growth is supported by the government’s $580 million initiative to strengthen the tourism sector, aiming to attract 17.5 million tourists by 2026.
Plans to launch new airline routes and co-host the 2030 FIFA World Cup with Spain and Portugal are expected to further boost tourism and hotel investments.
Bani Haddad, Founder and Managing Director of Aleph Hospitality, expressed enthusiasm about the company’s entry into the Moroccan market:
“We are thrilled to have been trusted with the management of these two exceptional luxury resorts in Morocco. We have been waiting for the right partners and properties to enter Morocco with, and we could not have asked for a better way for us to commence our operations in the Kingdom.”
Haddad also highlighted the favorable conditions in Morocco’s tourism sector:
“This is an interesting time with the unprecedented surge in tourist arrivals and the government’s ambitious plans to boost the sector. We look forward to working with the owners to uplift the operations of the resorts and to make the most of the promising conditions in Morocco.”
Outlook for Morocco’s hospitality industry
According to the TOPHOTELPROJECTS construction database, there are currently 37 upscale and luxury properties with a total of 8,006 rooms under development across Morocco.
Major cities like Marrakech, Rabat, and Casablanca are leading the way with numerous new hotel projects.
Furthermore, the Moroccan hospitality industry is expected to grow from US$ 0.83 billion in 2024 to US$ 1.10 billion by 2029, at a compound annual growth rate (CAGR) of 5.89%.
The hotels market in Morocco is anticipated to earn revenue of USD 0.78 billion by 2024, with an annual growth rate of 4.24% from 2024 to 2029.
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