USA – Yum! Brands subsidiary and QSR giant Pizza Hut has entered the wine market with the launch of Pizza Wine, a limited edition tomato-based wine that the QSR chain describes as ‘crafted to complement the flavors of its pizza’ offerings.
Pizza Hut has collaborated with Kansas-based Irvine’s Just Beyond Paradise Winery to create the new Pizza Wine, a unique blend featuring ripe tomatoes, basil, and a mix of herbs and spices.
With subtle toasted oak notes evoking the essence of baked pizza crust, the wine resembles white wine when chilled.
The new wine is available exclusively online for US$25 per bottle, with a minimum purchase of two bottles during the holiday season.
In addition, Pizza Hut is bringing back its holiday favorite, the Triple Treat Box. This festive meal includes two medium one-topping pizzas, breadsticks or cheese sticks, and a dessert, all packaged in a holiday-themed box.
The Triple Treat Box starts at US$19.99 and is available at participating locations throughout the US.
Pizza Hut is also introducing a US$60 limited-edition gift set. This set includes a bottle of Pizza Wine, two branded wine glasses, and a bottle opener, designed to enhance the holiday experience.
Elyse Slayton, Pizza Hut’s advertising director, commented on the new offerings, “The holidays are a time for gatherings, and gifting wine often feels predictable. Why not stand out by gifting Pizza Wine and a Triple Treat Box? These are designed to add fun and spark conversations.”
“As a brand known for innovation, we’ve reimagined the classic pairing of pizza and red wine to create a memorable holiday pizza party.”
These initiatives are part of Pizza Hut’s broader menu diversification strategy. Earlier this year, the chain debuted the Cheeseburger Melt, marking its first foray into the U.S. burger market.
The Cheeseburger Melt features Pizza Hut’s Thin N’ Crispy crust, folded over a filling of toppings and cheese, baked until melted, and served with a dipping sauce.
Pizza Hut also expanded its Melts lineup, offering flavors such as Pepperoni Lovers and Meat Lovers, both paired with marinara sauce, Buffalo Chicken with buffalo and ranch dipping sauces, and Chicken Bacon Parmesan served with ranch.
These additions highlight the brand’s commitment to creating innovative menu options for a variety of tastes.
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