CHINA – HUALUXE Hotels and Resorts, a premium brand under IHG Hotels & Resorts, is offering immersive experiences in Chinese aesthetics and traditions across its locations in Greater China, including Beijing, Shanghai, Shenzhen, and Xi’an.
“HUALUXE celebrates the beauty of Chinese hospitality by weaving cultural elements into every guest experience,” said Rita Jiang, Chief Commercial & Marketing Officer, IHG Greater China.
“Our loyalty program, IHG One Rewards, ensures travelers enjoy exciting experiences, and our hotels integrate the essence of tradition into contemporary settings.”
At HUALUXE, guests encounter a harmonious blend of traditional Chinese aesthetics and modern comforts.
For instance, HUALUXE Shenzhen Bao’an highlights the natural beauty of mangroves and craftsmanship inspired by fish lanterns. Its architecture and design draw on themes of ancient temples, offering a serene atmosphere for visitors.
Meanwhile, HUALUXE Chongqing Science Hall incorporates visuals from the city’s vibrant history, such as the ancient pier and local dances.
Across the chain, the hotels are designed to be more than accommodations—they become spaces where guests can engage with Chinese culture through activities like incense making, tie-dye workshops, and seasonal tea rituals.
Food remains a focal point for HUALUXE, with its Cai Feng Lou restaurant consistently praised for its dedication to authentic Chinese cuisine.
The menu combines regional flavors with local trends, offering unique dishes such as Biangbiang noodles in Xi’an.
HUALUXE’s dining options also reflect the seasons, with innovative menus that merge Chinese and Western culinary traditions to appeal to a wide range of tastes.
Cai Feng Lou in HUALUXE Xi’an Tanghua has even earned the Black Pearl Restaurant One Diamond award for three consecutive years, cementing its reputation for excellence.
Currently, HUALUXE operates 20 hotels, with 28 more under development. As the brand continues to grow, it remains committed to preserving the heritage and elegance of Chinese aesthetics.
“We aim to showcase the essence of Chinese culture to the world,” Jiang emphasized.
This ambition aligns with broader global trends in hospitality. In Dubai, IHG’s Vignette Collection is preparing to open Ciel, a high-rise tower featuring Dubai’s highest infinity pool and luxurious accommodations. Both brands highlight IHG’s efforts to deliver unique experiences to diverse travelers.
HUALUXE’s vision of blending tradition with modern hospitality positions it as a leader in offering culturally rich and memorable stays for a global audience.
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