INDIA – Food delivery company Swiggy has launched three new support features for its restaurant clients to enhance operational efficiency, maintain hygiene standards, and improve customer engagement.
Swiggy’s new features include improvements to kitchen equipment procurement procedures, hygiene audits, and professional photoshoot services.
The kitchen equipment procurement initiative allows restaurants to purchase essential tools at competitive prices.
Through the Swiggy Owner app, restaurant owners can connect with trusted suppliers to create optimized kitchen setups and improve operational efficiency.
As part of its Swiggy Seal program, the company has introduced hygiene audits conducted by FSSAI-accredited agencies.
These audits provide actionable feedback on sanitation and facility maintenance at discounted rates. Swiggy will also offer educational webinars and assign dedicated account managers to help restaurants enhance their hygiene practices.
To help restaurants increase customer engagement, Swiggy is offering professional photoshoot services through the Owner app.
The company’s studies indicate that high-quality visuals can increase dish orders by up to five times. The pilot phase of this program has already generated significant interest among restaurant partners.
“These initiatives address critical challenges faced by restaurants, including boosting sales through high-quality images, optimizing operations with better kitchen setups, and maintaining high hygiene standards,” said Deepak Maloo, Swiggy’s Head of Customer and Restaurant Experience.
These efforts align with Swiggy’s broader strategy to strengthen its market presence by improving operational efficiency and enhancing the experiences of restaurant partners and employees.
In October 2024, Swiggy launched the Swiggy Seal program across 650 Indian cities to improve food quality and hygiene standards. Initially introduced in Pune, the program was expanded nationwide in November.
Restaurants meeting stringent criteria for hygiene and quality will receive the Swiggy Seal badge on their menu pages, distinguishing them as providers of high-quality, hygienic meals.
Swiggy plans to leverage feedback from its seven million verified customers over six months to assess restaurant performance. This feedback will focus on cooking standards, contamination prevention, and packaging quality, helping partners refine their practices.
Additionally, in November 2024, Swiggy launched Bolt, a ten-minute delivery service aimed at customers seeking quick-to-prepare meals from quick-service restaurants within a two-kilometer radius. This service caters to the rising demand for rapid food delivery.
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