UAE – Indian multi brand cloud kitchen chain Curefoods has announced the launch of Sharief Bhai, its subsidiary brand known for Dakhni biryani in Dubai.
Curefoods, India’s leading multi-brand cloud kitchen chain, is bringing the beloved Sharief Bhai biryani to the UAE, aiming to introduce the popular Indian cuisine to both the local diaspora and international customers.
With a culinary heritage spanning decades, Sharief Bhai has become a household name among biryani lovers, delighting taste buds and winning the hearts of food enthusiasts.
Sharief Bhai specializes in Dakhni cuisine, a lesser-known yet rich tradition from the Deccan region of India.
Dakhni cuisine blends Mughlai, Turkish, and Arabic influences, infused with the distinct flavors and cooking techniques of southern India. A key feature of this cuisine is its bold use of spices and slow-cooked meats, resulting in dishes that are flavorful and aromatic.
One of the standout dishes, Dakhni biryani, uses Zeeraka Samba rice, which is known for its unique texture and fragrance. This cuisine offers a one-of-a-kind dining experience, combining the best of South Indian flavors.
Curefoods, led by Ankit Nagori, has played a pivotal role in scaling iconic Indian food brands. With more than 60 Sharief Bhai outlets already successful in India, the Dubai launch marks the beginning of the brand’s ambitious international expansion.
Nagori expressed his excitement about the new venture, stating that Curefoods is thrilled to bring Sharief Bhai to Dubai, a city renowned for its diverse food culture.
He believes that Dubai’s multicultural atmosphere makes it the ideal location for the brand’s debut in the UAE. He also highlighted that expanding into international markets is a major milestone for Sharief Bhai, as it bridges India’s rich culinary traditions with Dubai’s cosmopolitan food scene.
The brand’s long-term vision includes opening 10 more locations within the next year to share the essence of Dakhni cuisine with a wider audience.
Founded in 2017 by Navaj Sharief, Sharief Bhai has become a cherished destination for those seeking authentic flavors from India’s Deccan region.
Its commitment to quality and authenticity has garnered a loyal following, with dishes like its signature biryanis and kebabs becoming symbols of the brand’s culinary excellence.
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