Hyatt grows global luxury and lifestyle portfolio with over 50 new hotels by 2026

USA – Hyatt Hotels Corporation announced its ambitious plans for growth at ILTM Cannes, the premier luxury travel trade show.

The company revealed that it is preparing to open more than 50 luxury and lifestyle hotels worldwide by 2026, cementing its position as a leader in the high-end hospitality sector.

The rise in global demand for luxury travel continues to drive Hyatt’s expansion strategy. In 2023, the luxury travel segment witnessed remarkable growth, supported by a 52.8% forecasted increase in Europe’s luxury hotel stock by 2028, according to Savills. These figures underscore investor confidence in the industry’s long-term potential.

Javier Águila, Group President for Europe, Africa, and the Middle East at Hyatt, expressed optimism about the company’s trajectory.

“Our future in these highly sought-after segments looks brighter than ever, thanks to recent acquisitions like Mr & Mrs Smith and Standard International. These moves strengthen our position and expand our ability to deliver exceptional experiences,” he stated.

Hyatt’s luxury room count has doubled since 2017, supported by the addition of 28 properties in the past three years. Currently, 70% of its global rooms fall into the luxury or upper-upscale categories.

Among the high-profile openings on the horizon are Miraval The Red Sea, Park Hyatt Kuala Lumpur, and Andaz Miami Beach.

The Miraval brand, debuting internationally with its Red Sea project in 2025, promises to redefine wellness tourism with transformative experiences and one of the largest spas in the region.

Other notable projects include Alila Dongao Island and the culturally vibrant Andaz Lisbon, both set to debut in 2025.

These additions follow successful openings such as Park Hyatt London River Thames and The Standard in Singapore, showcasing Hyatt’s commitment to meeting the expectations of modern travelers.

To streamline its approach, Hyatt recently introduced distinct portfolios: the Luxury Portfolio, emphasizing refined service and unparalleled design, and the Lifestyle Portfolio, which targets culture-driven travelers seeking immersive experiences. This shift aligns Hyatt’s offerings more closely with evolving guest preferences.

Crystal Vinisse Thomas, Vice President and Global Brand Leader for Lifestyle and Luxury Brands, emphasized Hyatt’s focus on creating unique moments for guests. “We don’t take for granted that we are the brand of choice for high-end travelers. This trust motivates us to find innovative ways to exceed expectations,” she said.

Hyatt has also reported strong financial performance in 2024, with a steady rise in revenue per available room (RevPAR) across three quarters.

In the third quarter, RevPAR rose by 3.0%, with net room growth of 4.3%. The company’s adjusted net income for the year further reflects its robust growth strategy.

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