Patricia de Lille appointed Vice Chair of UN tourism executive council

SOUTH AFRICA – South Africa’s Minister of Tourism, Patricia de Lille, has been elected as the joint Vice Chair of the United Nations World Tourism Organization (UNWTO) Executive Council, sharing the role with Czechia.

Brazil will assume the council’s chairmanship in 2025. This marks a significant moment for South Africa as the nation prepares to take on the G20 presidency the same year.

Minister in the Presidency, Khumbudzo Ntshavheni, highlighted the broader implications of De Lille’s appointment, stating that it positions South Africa to bolster economic opportunities for Africa through tourism.

“This recognition underscores the pivotal role South Africa can play in global tourism while advancing the continent’s economic growth,” Ntshavheni said.

The Tourism Business Council of South Africa (TBCSA) praised De Lille’s new role, calling it a reflection of her leadership and commitment to sustainable tourism.

Jerry Mabena, TBCSA Chair, commented, “This appointment is a testament to Minister De Lille’s efforts to elevate South Africa’s global tourism profile. Her ability to foster partnerships will benefit not just South Africa but the African continent at large.”

Mabena further emphasized the council’s readiness to collaborate with De Lille to strengthen the tourism sector, enhance South Africa’s global reputation, and create new opportunities for growth and inclusivity in tourism.

Brett Heron, Secretary General of De Lille’s GOOD political party, expressed optimism about how this role could provide much-needed economic benefits.

“Tourism is a vital driver of our economy. South Africa’s leadership roles on the global stage will only enhance its potential to contribute significantly to our economic revival,” Heron said.

A focus on collaboration with India

This news coincides with De Lille’s recent efforts to deepen tourism ties with India. During her visit to New Delhi, she emphasized the need for better air connectivity and streamlined visa processes to boost travel between the two countries.

“India remains one of South Africa’s most dynamic tourism markets,” said De Lille. “Indian tourists are high spenders, and with projections indicating a threefold increase in outbound tourism expenditure by 2034, South Africa must seize this opportunity.”

The Trusted Tour Operator Scheme (TTOS), set to launch in January 2025, is one such initiative aimed at simplifying travel for Indian tourists.

The program will reduce visa delays by allowing pre-approved operators to manage group applications more efficiently.

Additionally, De Lille is in talks with airlines such as Air India and IndiGo to explore the feasibility of introducing direct flights between the two nations.

Currently, Indian tourists make up 3.9% of international arrivals to South Africa, a figure De Lille aims to grow significantly. These developments are part of her broader strategy to enhance South Africa’s visibility as a top global destination.

De Lille’s dual efforts—her leadership role on the UNWTO Executive Council and initiatives to strengthen tourism ties with key markets—underscore South Africa’s commitment to expanding its global influence while driving economic growth.

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