Rebel Foods’ Oven Story Pizza opens second outlet in Gujarat, targets 200 outlets in two years

INDIA – Oven Story Pizza, a cloud kitchen restaurant brand owned by Rebel Foods, has announced the launch of its second physical outlet at Krishna Planet, Vallabh Vidyanagar, in Anand, Gujarat, as part of its strategy to open 200 physical outlets in the next 24 months.

The new outlet in Anand, Gujarat, reinforces its commitment to delivering innovative and delicious pizzas across the country.

Situated on Anand-Vidyanagar Road, a prime location in the heart of the city, the store is designed to cater to Anand’s vibrant student community and its growing enthusiasm for unique dining experiences.

The outlet offers a cosy dine-in setting, along with takeaway and delivery options, and operates daily from 11 AM to midnight for customer convenience.

The Anand store introduces several industry-first features aimed at enhancing the customer experience.

A standout offering is the “Make Your Own Pizza” feature, allowing patrons to personalize their pizzas. Dine-in customers are also treated to complimentary garlic bread served promptly and a free cheese burst upgrade, elevating the overall dining experience.

“Anand’s dynamic student population and evolving culinary tastes present immense potential for us. This outlet is part of our vision to make Oven Story the preferred destination for gatherings, where people can enjoy our distinctive pizzas. With this launch, we aim to solidify our footprint in Gujarat, a critical market for our growth strategy,” said Raghav Joshi, Co-Founder of Rebel Foods. “As we work towards opening 200 stores across India, this marks a significant step in our journey.”

This expansion aligns with Oven Story Pizza’s broader goal of building a robust offline presence.

The brand plans to open 200 outlets within the next two years, focusing on both metro cities and tier-II and tier-III locations.

By capitalizing on urbanization and the rising demand for food delivery services, Oven Story aims to cater to a diverse customer base spanning densely populated urban areas and emerging markets.

Recently, the brand unveiled its flagship store at Saguna More, Bailey Road, Patna, followed by the Anand outlet.

Both locations feature customer-centric innovations designed to create unique and memorable dine-in experiences.

With its growing popularity among millennials and Gen Z, Oven Story Pizza is well-positioned to strengthen its presence in key markets nationwide, making significant strides in its ambitious expansion plans.

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