Blast Catering launches streamlined digital catering platform

UAE – Leading corporate catering company Blast Catering has unveiled a fully digital catering platform to offer its clients a seamless ordering experience.

The new Blast Catering online platform was designed to provide users with enhanced control, convenience, and customisation in catering services.

Offering a streamlined approach, the platform allowed clients to select from curated menus for full-service buffets or drop-off options, customise packages, and receive instant quotations—all within a single digital interface. 

This digital-first initiative responded to the growing demand for efficient, tech-enabled solutions in the catering industry.

By eliminating traditional back-and-forth communications, the platform prioritised speed, transparency, and ease of use, transforming event planning into a more seamless process. 

Since its inception in 2018 as a division of Dish Catering & Events, Blast Catering has focused on delivering tailored catering solutions across the UAE.

It specialised in two primary services: Full-Service Buffet Catering, ideal for large-scale events with onsite staff and complete setups, and Drop-Off Catering, designed for offices seeking convenient, pre-packaged meals. 

The platform’s innovative system aimed to enhance the customer experience by combining culinary expertise with technology-driven efficiency.

Garima Sajwan, Vice President of Product and Marketing at Blast Catering and the lead behind the platform’s concept, highlighted the company’s mission to simplify catering services.

She stated, “Our goal is to provide our clients with a simple, reliable, and flexible catering solution. Whether it be for drop-off or full buffet service, the Blast Catering online platform puts the power of planning and customisation directly into the hands of our clients, making the process faster and more efficient.”

“It’s not just about food; it’s about transforming how companies and people approach catering for events and special occasions.”

Blast Catering’s digital-first strategy positioned it as a pioneer in the region, catering to the modern needs of individuals and businesses.

By providing instant customisation options and streamlining the ordering process, the platform reflected the evolving preferences of today’s consumers. 

The company emphasised that its focus extended beyond delivering quality food; it aimed to transform how catering services were approached for events and special occasions.

With its innovative online platform, Blast Catering set a new standard for efficiency and adaptability in the UAE’s catering sector. 

Sign up HERE to receive our email newsletters with the latest news and insights from Africa and around the world, and follow us on our WhatsApp channel for updates.