Dolce & Gobana launches café, luxury boutique at Bujairi Terrace in Diriyah

SAUDI ARABIA – Luxury fashion brand Dolce & Gobana has announced the launch of a 1,500 square meter luxury center in Diriyah, Saudi Arabia featuring the DG Caffè and luxury boutique.

Dolce&Gabbana has unveiled one of its largest brand centers globally at Bujairi Terrace, seamlessly blending Italian sophistication with Najdi architectural traditions.

Situated within Diriyah’s premier fine-dining and retail hub, the boutique enhances the vibrant atmosphere of this iconic destination. 

At the heart of the boutique, DG Caffè offers a curated menu inspired by Italy’s culinary heritage and adapted to Saudi tastes, providing an exclusive dining experience. 

Diriyah Company Group CEO Jerry Inzerillo expressed enthusiasm for the new addition, stating, “Dolce&Gabbana’s boutique and café add a luxurious touch to Bujairi Terrace, our premier destination.”

“As we work toward creating the world’s greatest gathering place—a hub of cultural tourism with over 1,000 retail outlets and dining concepts spanning 566,000 square meters—we invite global partners to join us on this remarkable journey.” 

Since its opening, Bujairi Terrace and the UNESCO World Heritage Site of At-Turaif have attracted over two million visitors, drawn to the site’s unique blend of history, culture, and modern amenities. 

Diriyah, undergoing a significant transformation by Diriyah Company, is envisioned as a “city within a city” and a leading live-work-play destination.

It will accommodate over 100,000 residents and is projected to attract 50 million annual visitors by 2030.

Combining world-class living, retail, hospitality, and cultural offerings, Diriyah aims to set a benchmark for future urban development. 

Established in 2023, Diriyah Company is part of the Public Investment Fund’s (PIF) portfolio of giga-projects.

Tasked with developing Diriyah, the birthplace of Saudi Arabia, the company focuses on creating a world-class historical, cultural, and lifestyle destination.

By adhering to the highest standards in design, development, and preservation, Diriyah Company integrates cultural landmarks with luxury retail, fine dining, and leading hospitality brands. 

As a PIF entity, Diriyah Company emphasizes sustainable growth under Vision 2030, with a focus on development, hospitality, investment, and strategic asset management.

The company fosters long-term partnerships to realize its vision of making Diriyah one of the world’s foremost gathering places.

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