Palladium Hotel expands into Saudi Arabia with Hard Rock partnership

SAUDI ARABIA – Leading hotel management company Palladium Restaurant Group has partnered with Hard Rock International to manage its operations in Saudi Arabia and introduce the Hard Rock Hotel and Revert Hotels brands to the Kingdom.

Palladium Hotel Group is set to infuse the region’s hospitality market with over 50 years of expertise, following a record-breaking 2023 with an annual revenue of €1.069 billion (US$1.130 billion).

The group is actively seeking investors and real estate partners for properties that align with the bold, lifestyle-driven appeal of the Hard Rock International brand.

With a portfolio that spans over 40 hotels and 13,000 rooms across seven countries, Palladium Hotel Group manages properties under ten distinct brands, including TRS Hotels, Ushuaïa Unexpected Hotels, and BLESS Collection Hotels.

Known for its exceptional guest experiences and commitment to team wellbeing, the group upholds the highest standards in every venture.

This global expertise positions Palladium as a key player in Saudi Arabia’s evolving hospitality market.

The partnership builds on a decade-long relationship, as Palladium already manages three Hard Rock Hotels in Spain, located in Ibiza, Tenerife, and Marbella.

The Saudi expansion aims to combine Hard Rock’s world-class entertainment and cutting-edge designs with Palladium’s hospitality management expertise, seeking to redefine travel experiences for modern guests craving something fresh and exciting.

Jesús Sobrino, CEO of Palladium Hotel Group, expressed that their vision revolves around creating outstanding guest experiences while promoting sustainable growth and fostering meaningful local partnerships.

He emphasized the potential for bringing their hospitality expertise to the dynamic Saudi market, aligning with the goals of Vision 2030.

He noted that the partnership would add value through innovation and authenticity.

Carlos Ortega, Corporate Global Development Senior Director at Palladium, stated that their strategic expansion focuses on bringing world-class hospitality to new markets, with exclusive rights to implement the Hard Rock Hotels brand in the region.

He highlighted the opportunity to collaborate with hotel owners and investors looking for a management company and lifestyle brand that aligns with their vision.

He also mentioned that their proven expertise positions them to drive growth opportunities in Saudi Arabia.

The timing of the partnership aligns with Saudi Arabia’s hospitality sector boom, driven by major cultural and sporting events.

With over 300 hotel projects reshaping key areas like the Red Sea, Riyadh, and Jeddah, the collaboration introduces a distinctive concept to a market prepared for unique experiences as Vision 2030 targets 150 million visitors annually.

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