Sanctuary Retreats rebranded to A&K Sanctuary

EAST AFRICA- Hospitality company A&K Travel Group has announced it is rebranding its Sanctuary Retreats portfolio of safari camps and lodges to A&K Sanctuary.

A&K Sanctuary’s recent rebranding marks the beginning of a new chapter, strengthening the company’s commitment to providing unparalleled travel experiences at some of the world’s most coveted destinations.

This transformation enhances the guest experience across its signature properties, with overhauled interiors and design refinements that blend adventure and luxury, a vision pioneered by A&K founder Geoffrey Kent.

The rebrand promises a more elevated offering, ensuring that guests continue to enjoy the exceptional service the company is known for, while further solidifying A&K Sanctuary’s position in the luxury travel market.

At the heart of this rebrand is A&K Sanctuary’s unwavering commitment to its partners and clients.

The company remains dedicated to maintaining guest relationships and securely handling client data, reinforcing its role as an extension of partners’ brands.

This guarantees that every guest receives top-tier service while supporting bookings through the appropriate channels. Travel advisors can continue to rely on A&K Sanctuary’s dedication to excellence, with the reassurance that their clients’ needs are in safe hands.

The rebranding also brings exciting opportunities for travel advisors and partners. The A&K Sanctuary name builds on the strong recognition and global reach of the A&K brand, amplifying its visibility in the luxury travel space.

This increased recognition, combined with each property’s distinctive character, will make A&K Sanctuary properties even more sought-after by travelers.

The rebrand coincides with significant investment and expansion, including the renovation of iconic properties like Gorilla Forest Lodge in Uganda and Baines’ Lodge in Botswana, along with the launch of Pure Amazon, A&K’s first boutique riverboat in South America.

These developments offer more extraordinary travel experiences for clients.

A&K Sanctuary continues its commitment to sustainable tourism, promoting responsible travel practices and supporting local communities through A&K Philanthropy.

As part of its seamless transition, the company will provide ongoing support and resources to its partners, ensuring that the rebrand is implemented smoothly. Partners are encouraged to reach out to regional sales directors for further information.

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