Taco Bell introduces new Luxe Cravings Boxes

USA – Multinational fast food chain Taco Bell has launched the new Luxe Cravings Boxes meant to provide customers with a variety of value-packed meal options in what expert describe as ‘the best value deal’ in the fast food market.

From January 16 to early June 2025, Taco Bell will offer Luxe Cravings Boxes at three price points: USUS$5, USUS$7, and US$9.

This new offering builds on the success of the US$7 Luxe Cravings Box introduced in October 2024 and the brand’s permanent Cravings Value Menu, which features items priced under US$3.

The original US$7 box proved popular with customers, offering a 55% discount compared to purchasing the items individually.

Taco Bell is also expanding its customer engagement efforts, with several in-app exclusives for Rewards Members.

One such event, “Manifestmas,” will take place from January 7 to 13, where members can participate in a poll to share what they are manifesting.

The US$5 Classic Luxe Cravings Box includes a Beefy 5-Layer Burrito, Crunchy Taco, Cinnamon Twists, and a Medium Fountain Drink.

The US$7 Supreme Luxe Cravings Box features a Chicken Chalupa Supreme, Beefy 5-Layer Burrito, Crunchy Taco, Chips & Nacho Cheese Sauce, and a Medium Fountain Drink.

The US$9 Discovery Luxe Cravings Box offers a rotating selection of Taco Bell’s latest menu innovations, along with Doritos Locos Tacos, Crunchy Taco, Cinnamon Twists, and a Medium Fountain Drink.

Taco Bell’s Chief Marketing Officer, Taylor Montgomery, commented on the launch, stating that consumers are increasingly looking for more value without sacrificing quality or choice, which is where the Luxe Cravings Boxes excel.

He added that value means something different for everyone, but Taco Bell aims to make it feel like an affordable luxury.

Additionally, Taco Bell has rolled out several in-app promotions for Rewards Members. From January 7 to 12, the company is offering the Delivery Lover’s Pass for US$5, providing up to 30 days of free delivery on orders placed through the app.

This pass allows customers to enjoy the convenience of delivery with no extra cost, even for popular items such as Nacho Fries, Build Your Own Cravings Box, and Cantina Chicken Meal.

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