Accor, Naif Alrajhi Investment launch Saudi Arabia’s first TRIBE

SAUDI ARABIA – Leading hospitality company Accor Hotels has signed an agreement with investment firm Naif Alrajhi Investment to launch the first TRIBE hotel and TRIBE living locations in the country as part of the King Salman Park project.

This initiative supports TRIBE’s global expansion and aligns with Saudi Vision 2030’s goal of creating dynamic urban environments.

The partnership builds upon their prior success at the Fairmont Ramla Serviced Residences.

TRIBE aims to redefine hospitality by offering a modern, stylish, and accessible approach, targeting a new generation of travelers.

The project, covering 290,000 square meters within King Salman Park, will feature a mixed-use development that includes residential units, commercial offices, retail spaces, restaurants, a school, a hotel, and community facilities.

Its prime location near major attractions and transportation hubs ensures easy access while harmonizing with the park’s natural landscape.

The newly built property will offer 250 rooms, two restaurants (including a rooftop dining experience), and versatile meeting facilities, along with a banquet hall.

Guests will have access to wellness-focused amenities, such as a cutting-edge gym and swimming pool, providing comfort and inspiration for all travelers.

TRIBE Living will introduce 150 stylish apartments, ranging from studios to three-bedroom units, complemented by shared spaces like a clubhouse.

This setup blends home-like comfort with hotel services, creating a seamless living experience.

Residents will also have access to the hotel’s dining and recreational amenities, fostering a connected, vibrant community.

Naif Saleh Alrajhi, Chairman & CEO of Naif Alrajhi Investment, expressed pride in contributing to Saudi Vision 2030 through the King Salman Park Package 1 mixed-use project.

He highlighted the partnership with Accor as key to introducing new and iconic brands to the local market, reinforcing their commitment to developing world-class destinations for both local and international visitors.

Duncan O’Rourke, Accor’s CEO for Premium, Midscale & Economy brands in the Middle East, Africa, and Asia Pacific, emphasized that the collaboration underscores Accor’s dedication to the Saudi market and Vision 2030.

The introduction of TRIBE and TRIBE Living in Saudi Arabia reflects their focus on providing design-driven, lifestyle experiences that meet the demand for modern, accessible hotels in Riyadh.

O’Rourke expressed excitement about continuing their strong partnership with Naif Alrajhi Investment to bring this innovative project to fruition.

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